Posted on 2021-11-19
A.S. Watson Retail (HK) Limited

Content Specialist (Social Media and Blogs)

A.S. Watson Retail (HK) Limited

Come and join a Winning Team

 We are Awesome !

 Why Should You Join Us?

At ASW, we believe in our people, in teamwork and the importance of your personal growth. If you are looking for the opportunity to join our award-winning international family with 16,000+ stores across 27 markets in Asia and Europe, the ASW family welcomes you…  #BePartofMORE

You can enjoy :   

  • Comprehensive Medical and Life insurance coverage, including your spouse and children!
  • Professional training and career advancement opportunities!
  • Attractive ACCA and CPA Australia Recognized Employer Program for F&A talents!
  • Exclusive company pension schemes!  Marriage, Maternity and Paternity Leave!
  • Convenient office location, less than 5 min. walk from MTR!
  • Contemporary workplace with Onsite Clinic, Lactation Rooms, free drinks and chill out areas!
  • Well-equipped Gym inside our office building, plus fitness and interest class packages!
  • Free round-trip lunchtime shuttle bus services to Shatin!
  • Exclusive shopping discount, Bazaar Sales for our people only!

Role Purpose:

The Content Specialist will join the Watsons International team and work with business units from other regions to boost our brand awareness and maintain a tone of voice for consistent digital presence. This position will be responsible for creating engaging digital contents and managing projects. The specialist must be creative, innovative, detail-focused, customer-obsessed and a highly motivated team player.

A typical day in this Role: 

  • Content creation, curation & management in blogs and social media such as Facebook, & Instagram.
  • Conducting keyword research and following SEO best practices.
  • Planning and following an editorial calendar, collaborating with other members of the content production team to ensure timely delivery of materials.
  • Working closely with Business Units & internal counterparts to deliver engaging contents .
  • Tracking and measuring content effectiveness and engagement with the use of Google Analytic & Facebook Insights.
  • Other ad-hoc projects as assigned by management.

This job is a good fit for You if:  

  • You are creative and love to create engaging digital contents.
  • You are familiar with different social media platforms like Facebook and Instagram.
  • You enjoy working with people with dynamic culture. 


What we look for:  

  • Bachelor degree in any discipline with 2-3 years working experience preferably in ecommerce; experience in FMCG/retail industry/ beauty magazine is an advantage.
  • Good sense of trend in Health, Beauty & Lifestyle.
  • Hands on PC operations including MS Excel, MS Office and Chinese Word Processing.
  • Familiar with data management and with knowledge of Google Analytics and Wordpress.
  • Highly Multi-tasking, fast paced, attentive to details with high accuracy.
  • Fluent in spoken and written English, Cantonese and Mandarin with good communication and interpersonal skill.
  • A good team player with a positive 'can do' attitude.

What is holding you back?

Don’t miss out on this great chance to shape your life!

Apply Now!

We are an equal opportunity employer and welcome applications from all qualified candidates. The information provided will be treated in strict confidence and be used only for consideration of your application for relevant / similar posts within the A.S. Watson Group. 


More job information
  • 5-day week
  • Compassionate leave
  • Competitive pay
  • Dental plan
  • Extra maternity leave
  • Family medical plan
  • Insurance plan
  • Marriage leave
  • Medical plan
  • Social / Recreation & Sports Facilities
  • Staff care centre
Job Function
  • Fotan
Employment Term
  • Permanent
  • Full-time
  • 2 years - 4 years
Career Level
  • Non-management level
  • Degree