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Job ref no.: CT3111780-01#0794
Prudential Hong Kong Limited

Contract Senior Officer, Strategic Marketing & Advertising (6 month)

Prudential Hong Kong Limited

Benefits
  • 5-day week
  • Insurance plan
  • Medical plan

Here at Prudential, we understand that success comes from visionaries like you. Your passion and diversity keep us at the forefront of innovation, which is why we are committed to helping you shape your future. We offer a range of career opportunities that span a dozen countries, each providing international perspectives and local reach. Across the broad scope of our operations, Prudential stands united in our dedication to providing protection – for our customers, our communities and our world.

To strengthen the company’s brand by

(i) Managing through-the-line advertising campaigns, customer promotions and commercial sponsorships/event activation, including development and execution of brand, product and tactical marketing materials, media planning and buying, and performance monitoring

(ii) Supporting the integration of advertising and sponsorship materials with other PHKL departments and marketing functions (e.g. research, channel marketing, digital, customer)

Thereby improving the company’s value proposition to customers and distribution channels.

Job Responsibilities

  • Support for advertising, promotion and sponsorship campaigns, including overseeing co-ordination with advertising, media, production and event management agencies, from development, production and launch through to post-launch monitoring and evaluation
  • Collaborate with other PHKL stakeholders to integrate our campaigns with our business initiatives, in particular, with our distribution channels
  • Assist to oversee budgets, proposals and agreements to track and maximize campaign effectiveness/ ensure adherence to governance and risk requirements and year-end closing
  • Support competitive intelligence, e.g. monitoring and analysis on competitors' advertising, media spend, sponsorship and other major marketing activities

Job Requirements

  • 3 years’ relevant experience, with experience in life insurance or related industries is an advantage
  • University graduate of Marketing/Communication/Business
  • Experience in managing above-the-line advertising campaigns, including production and roll-out - either on agency or client side
  • Excellent English and Cantonese/Traditional Chinese; Mandarin/Simplified Chinese an advantage
  • Candidate with less experience will be considered as officer

For other vacancies, please visit our website at https://prudential.wd3.myworkdayjobs.com/en-US/prudential

Please submit your application with present and expected salaries online.

To apply: https://prudential.wd3.myworkdayjobs.com/en-US/prudential/job/Hong-Kong/Contract-Senior-Officer--Strategic-Marketing---Advertising--6-mmonth-_17120024-1

We offer an attractive remuneration package including 5-day work week and flexible benefits.

Data collected will be used for recruitment purpose only and will be kept for 24 months. Only short-listed candidates will be notified. 

More job information
Job ref no. CT3111780-01#0794
Salary
  • N/A
Job Function
Industry
Employment Term
  • Contract
  • Full-time
Experience
  • 3 years
Career Level
  • Non-management level
Education
  • Degree