Job ref no.: CT3124805-01#5329

Copywriter

John Brown Hong Kong Limited

About John Brown Novus

What distinguishes John Brown from the rest? Vision, passion, energy, individuality, creativity — and the fact that we nurture every employee to unleash their potential. We know what it
takes to grow, develop, enhance and advance your career.

That’s why we look for people who want to be the best at what they do. Those who enjoy doing more, getting more and being more — are not afraid to look at challenges head on, inside out,
upside down, or even a little sideways, to get the best possible results.

Part of the Dentsu Aegis Network, we’re a friendly company that always works as a team — from the top down. We pride ourselves on our team spirit, sense of humour and can-do attitude.
We tackle every opportunity with enthusiasm and teamwork.

JBN, Asia’s leading creative content agency is looking for a Copywriter to join our expanding HK team.

If you have an in-depth knowledge of creating online content and advertising copy across multiple digital formats, are as adept at creating engaging copy across different sectors, from beauty to banking, we want to hear from you.

We’re looking for a passionate collaborator that understands the needs and nuances of their target audience and is confident and fluent in both spoken and written Traditional Chinese and English.

You will have a degree in media or communications and at least five years’ agency experience in creating engaging content that delivers the largest possible user engagement. You will be especially passionate about industry trends in content and how they influence the local and regional markets.

Experience of working with data and reporting tools to provide analysis and learnings to create actionable insights, as well as an ability to optimise and drive performance is a must.

 

Responsibilities

  • Ideate memorable multi-platform communications for a dynamic spectrum of clients
  • Deliver outstanding, concise, targeted digital copy that serves call-to-action or campaign goals
  • Ensure copy is inspiring, accurate and channel-appropriate, whilst meeting business requirements and KPIs
  • Work closely with the creative teams to develop ideas and concept development of complex projects including strategy, target audience, narrative, and production of copy at scale
  • Edit, proofread and improve copy to ensure content is on brief, and on brand
  • Understand the customer engagement and buying journey and understand the role content plays
  • Collaborate with creative and strategy to bring consistent brand approach to all editorial assets
  • Collaborate with designers, editors, and clients to ensure that all briefs are fully delivered
  • Understand UX and how copy can be effectively used for new promotions and product launches across multiple channels.
  • Understand data and analytics in order to track and optimise KPIs
  • Understand SEO content and be able to implement it successfully in short and long form copy
  • Undertake regular research to assist with wider editorial projects and deliver editorial content strategies
 

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