o Develop the brand story from the core brand strategy along with the Head of Marketing and Growth.
o Create content strategy most suitable for the market/segment, brand/platform and channels, that can not only engage the audience but also drive growth of our business.
o Grow the brand identity through every single piece of content we create, with consistent presentation, quality production value and strong storytelling.
o Build the most efficient creative team required for the Marketing and Growth department.
o Grow creative talents within the team.
o Inspire and lead the creative team for maximum creativity and efficiency.
o Create the best content for our channels and campaigns/projects.
o Identify story, format and direction for content we create and share with our audience.
o Manage content development process and team resource to deliver quality content on time.
o Work with external agencies, partners, studios, production houses and freelancers on content creation whenever needed.
o Ensure story we tell and content presentation are consistent on the platform itself.
o Advise product development team on content format, ideas and story.
o Inspire creativity within the organization.
o Share external examples and best practices on content.
o Update internally on consumer viewing habit changes, new storytelling techniques, formats and etc.
We offer rewarding career with attractive remuneration package including 5-day week, retirement scheme, generous annual leave as well as comprehensive training to the right candidates.
If you have the desire for a challenging and rewarding career development, please apply via https://pccw.taleo.net/careersection/ex/jobsearch.ftl?lang=en&portal=101430233.
Fax : 2989 6309
For more information on other job opportunities of PCCW Solutions, please visit our website at http://www.pccwsolutions.com/public/Career/Career%20Event%20and%20Job%20Vacancies/
PCCW is an equal opportunity employer and welcomes applications from all qualified candidates. Information provided will be treated in strict confidence and will only be used for recruitment-related purposes. Personal data provided by job applicants will be used strictly in accordance with the employer's personal data policies, a copy of which will be provided immediately upon request.
|Job ref no.||CTB-06818 (CT3115165-01#1715)|
The Creative Lead is the chief brand storyteller that leads content creation with quality and consistency. He/she will work closely with Head of Marketing and Growth to develop and continuously improve the brand identity through content – look and feel, tone of voice, formats, storytelling, etc. He/she will build, grow and manage the Creative team that will create content for marketing campaigns, projects and channels. He/she will work across departments to ensure that content we create are suitable for the channels, and is most appropriate for business objectives, partners, campaign requirements and segments.