Job ref no.: CIDCCAPM-CT201907 (CT3118587-01#0810)
BOC Credit Card (International) Ltd

Credit Card Acquisition and Promotion Manager

BOC Credit Card (International) Ltd

  • 5-day week
  • Medical plan


  • Participate in formulation & implementation of acquisition strategies and programs to grow the profitability of credit cards
  • Plan, develop, implement and evaluate promotion programs to achieve the assigned business target
  • Proactively drive and ensure smooth implementation of various projects in product optimization, system enhancement, customer experience and sales promotions by negotiating and co-ordinating with both internal and external departments
  • Analyze market trend and customer behaviors to provide recommendations for follow-up actions
  • Manage and work closely with different sales channels to ensure progression to the assigned business targets
  • Propose new card products and marketing campaigns to increase market penetration
  • Ensure compliance with relevant regulatory requirements and internal policies
  • Manage program budget in an effective manner


  • Degree holder in Marketing or Business related disciplines
  • Minimum 3-5 years’ experience in marketing / product or customer management function, preferably with credit card product experience
  • Strong business acumen with excellent project management and problem solving skills
  • Hands-on skills in PowerPoint and strong presentation skills
  • Customer focused with good communication and interpersonal skills
  • Able to work under pressure and tight deadline

Applicants for the above position must be proficient in spoken and written Chinese (including Mandarin) and English, and be competent in MS Office applications.

Attractive remuneration packages will be offered to suitable candidates. Interested parties please send full resume with present and expected salary to HR Strategic Planning Unit, 20/F BOC Credit Card Centre, 68 Connaught Road West, H.K. (Please quote Ref. no.) OR email to [via CTgoodjobs Apply Now ]

**Data collected would be used for recruitment purposes only.  Applicants who do not hear from us within 8 weeks may consider their application unsuccessful and their data will be destroyed within 12 months of receipt.