Job ref no.: 531909

CRM & Digital Marketing Assistant Manager


The Job

Customer Relationship Management

  • Formulate, assess and select communication and segmentation strategy to attract and retain customers
  • Create innovative programs that maintain brand aspiration and drive long term customer value through recognition and relationship-based initiatives

Digital Marketing

  • Embrace new digital media to convey a different, innovative message to customers
  • Understand customer preferences, profiles, attitudes and expectations towards digital platforms, and leverages this knowledge to enhance and revamp better online experience
  • Define overall role for digital channels under brand’s communications architecture to strengthen brand engagement
  • Actively drive brand’s online presence, securing efficiency of communication across digital media channels


The Person

  • Degree holder in Marketing, Business Administration or other related disciplines
  • At least 5 years experiences in digital marketing and CRM or e-Commerce
  • Experience in retail, FMCG or digital agency is an advantage
  • Ability to work in a fast-paced environment and able to manage multi-task under the tight deadlines
  • Independent, self-driven and enjoy working in retail market
  • Strong in data analysis
  • Proficient in Microsoft Office including MS Word, Excel and Powerpoint
  • Excellent command of both spoken and written English and Chinese

DFI Retail Group is an equal opportunity employer and responsible for ensuring that all personal information collected from each Candidate presented to DFI Retail Group is used for recruitment purposes only and the personal data will be kept and handled confidentially. We will retain the applications of candidates not selected for a period of no more than 24 months. The data collection process is in accordance with all applicable laws and compliant with the Code of Practice on Human Resource Management.

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Issued by The Dairy Farm Company, Limited