Job ref no.: CT3114061-01#0104
Cathay Pacific Airways Ltd & Hong Kong Dragon Airlines Ltd

CRM Specialist

Cathay Pacific Airways Ltd & Hong Kong Dragon Airlines Ltd

  • 5-day week
  • Compassionate leave
  • Dental plan
  • Insurance plan
  • Meal allowance
  • Medical plan
  • Shuttle bus
  • … + 1 more

Reports to: Engagement & CRM Manager
Department: Brand Insights and Marketing Communications (BIM)

The role will manage CRM engagement with a focus on non-air proposition benefits and partnerships.

Key Responsibilities

  • Support in member communications including e-communications, social media, digital experience and other marketing materials in acordance to the loyalty programme
  • Support in MPO members events and engagement activities
  • Execute non-air propositional benefits for MPO members
  • Manage existing partnerships
  • Review and track benefits usage
  • Handle reciprocal offers for partners
  • Support any ad-hoc projects


  • Bachelor Degree in communications or related discipline
  • 2 – 3 years of relevant expereinces in communications and engagement
  • Customer-centric mindset
  • Excellent presentation and coordination skills.
  • Experience with CRM or loyalty programme and English copywriting is advantageous
  • Excellent communications skills in both English and Chinese


  • Organisational Understanding
  • Analysis and Problem-solving
  • Planning and Organising
  • Accountability
  • Continuous Improvement and Innovation
  • Communication

Application deadline: 1 June 2018

Cathay Pacific is an Equal Opportunities Employer. Personal data provided by job applicants will be used strictly in accordance with our personal data policy and for recruitment purposes only. Candidates not notified within eight weeks may consider their application unsuccessful. All related information will be kept in our file for up to 24 months. A copy of our Personal Information Collection Statement will be provided upon request by contacting our Data Protection Officer.

More job information
Job ref no. CT3114061-01#0104
  • N/A
Job Function
  • Lantau
Employment Term
  • Permanent
  • Full-time
  • 2 years - 5 years
Career Level
  • Non-management level
  • Degree
  • Master's degree
Require to Travel
  • No travel