Job ref no.: CT3116095-01#0002
Mars Company Hong Kong Limited

Customer Activation Manager - Confectionery (Trade Marketing)

Mars Company Hong Kong Limited

  • 5-day week
  • Compassionate leave
  • Dental plan
  • Discretionary bonus
  • Family medical plan
  • Insurance plan
  • Marriage leave
  • Medical plan
  • K + 2 more

Key Responsibilities

  • Develop and execute specific customer activation initiatives that deliver the short and long term brand portfolio aspirations, drives optimal physical availability, engages the shopper and drives conversion
  • Partner with sales team to deliver an annual activation plan which is aligned to customers’ strategic priorities and needs, category growth drivers and shopping insights. Effectively adapt and adjust activity plans to reflect the changing customer and internal environment
  • Ensure activity plans are aligned across Sales and marketing teams and support in taking them into the Sales & Operating Plan process where appropriate
  • Partner with internal team to establish channel and customer specific KPI’s which deliver both short and long term physical availability opportunities and ensure ROI is measured and used to continuously improve future plans
  • Ensure in-store POS and sales selling stories are tailored appropriately for assigned customer/channel and designed to maximize conversion and impact in the customer/channel
  • Builds strong and influential relationships with key customers to ensure delivery of shopper, channel and category centric solutions which support the strategic ambitions of the customer and the company
  • Manage consumer promotion budget based on customers & brands’ priorities to fuel growth agenda


  • University Graduate
  • Minimum 3-4 years of customer marketing / marketing or related work experience in fast moving consumer goods industry
  • Ability to assess needs, propose mutually beneficial solutions, overcome objections, demonstrate resilience and manage conflicts with positive and confident mind-set
  • Good numerical sense and analytical skills with experience of applying analytics to drive insights and actions for complex customer and business situations
  • Good business acumen
  • Excellent interpersonal and communication skills, ability to develop long term, effective and influential business relationships with multiple stakeholders
  • Ability to respond and adapt to a fast changing environment with can-do attitude
  • Immediately available or short notice will be an advantage

Interested parties, please send your application details including expected salary and availability to [via CTgoodjobs Apply Now ], attention to HR Department.

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More job information
Job ref no. CT3116095-01#0002
  • N/A
Job Function
Employment Term
  • Permanent
  • Full-time
  • 3 years - 4 years
Career Level
  • Middle management level
  • Degree