As a product marketing manager you will have to work with teams across your organisation.
This will often include the sales and marketing department, the engineering department, product management, press and PR and senior executives.
New product launches are inherently ‘cross functional’ and entail coordinating the work of many different people.
Both speaking and writing abilities have to be tapped in this role. You will frequently have to present about new products and write engaging copy, telling the ‘story’ of products, for various marketing channels.
A crucial part of being a product marketing manager is gaining insight into customer needs and experiences. Analysis of data, surveys and conducting customer interviews will be part of this mix and you need to be well acquainted with these techniques.
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