Our client, is a world-class international trade fairs organization in Hong Kong, is now inviting high caliber persons to apply for this position.
- To identify opportunities by leveraging big data analytics to drive business results
- Bring in best practices in advanced data analytics, predictive modeling, digital marketing, campaign management, CRM and related processes
- Generate customer data asset by turning it into business knowledge with the ultimate goal to better support business growth
- Lead and coach the Data Analytics Team to conduct in-depth and dynamic data analysis from complex datasets (structured and unstructured), derive business insights from analysis results and review with business users
- Manage business requests and best utilize the team’s resources to meet business needs
- Design and implement the analytics insights sharing and deployment process with different functions in the organization, including business users
- Defining appropriate business and direct marketing campaign metrics, and solicit relevant data sources to produce the evaluation reports
- Assist in promoting data and customer centric mindset and practice in the organization
- A university degree in Science or Business, preferably in Statistics, Mathematics or Business related disciplines
- 2-4 years relevant experience and solid skills in customer data analysis
- Strong business sense to comprehend business issues and needs, proven ability to drive business results with analytics insights and actionable recommendations
- Experience in digital/online marketing, social listening, customer database/ warehouse project, or relevant experience will be an added advantage
- Good inter-personal and communication skills, proactive working attitude with analytical mindset, team building and problem solving skills
- Proficient skills with analytical and BI tools, e.g. R/Python, Tableau, MS Access, SAS, VBA and SQL etc. will be advantage
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