Posted on 2022-09-20
Industrial and Commercial Bank of China (Asia) Ltd

Deputy Manager to Assistant Vice President, Marketing Planning & Promotion - RBD

Industrial and Commercial Bank of China (Asia) Ltd

Job Responsibilities

  • Oversee the execution of marketing campaigns and sales promotion programs, monitor results and conduct post-event review and fulfillment
  • Assist to oversee the marketing budget of retail banking, monitor the market spent and all out-payments
  • Formulate and execute promotion plans (through advertising, social media, press release etc) for promotions and brand exposure
  • Organize customer experience events for acquisition or loyalty building
  • Explore partnership opportunities and to develop joint promotions
  • Identify PR angles to generate media exposure of the Bank
  • Conduct marketing research to keep track of promotions and activities by key market players
  • Work with internal departments to ensure all the marketing materials and activities are complied with internal legal and compliance requirement

Job Requirements

  • University graduate
  • Preferably degree in Business Administration, Marketing or Communications
  • 8-10 years of work experience in banking industry with exposure to marketing promotions, PR, customer events and project management
  • Good command of spoken and written English and Chinese, including Putonghua
  • Strong business sense with good analytical skills
  • Good interpersonal, leadership and project management skills
  • Able to work under pressure and tight deadlines  
More job information
  • 5-day week
  • Dental plan
  • Discretionary bonus
  • Medical plan
Job Function
Employment Term
  • Full-time
  • 8 years - 10 years
Career Level
  • Middle management level
  • Degree