Posted on 2021-10-26
S.F. Express (Hong Kong) Limited

Digital Channel Officer

S.F. Express (Hong Kong) Limited

Job Highlights

  • Free shuttle bus coverage
  • 2 months or above performance bonus
  • Attractive basic salary


Responsibilities :

  • Assist to manage and administer Company website and app to maintain its user-friendliness, functionality, attractiveness and security
  • Coordinate with support teams on Company website and app development and maintenance
  • Implement A/B testing to improve UX/UI and conversion rate
  • Assist to establish marketing automation strategy and implement performance tracking by developing overall customer journeys across different digital channels to optimize lead generation and generate engagement
  • Monitor, analyze and report website, app and digital channel performance, includes traffic, user behavior, conversion funnels and goals by Google Analytics, Web Trends and other tracking tools in order to provide optimization recommendation
  • Develop and execute holistic SEO strategies, including meta data, images, content optimization, etc. Conduct regular technical SEO audits, site analysis, and handle live issues
  • Support ad hoc projects as assigned 

Requirement :

  • Bachelor’s degree or above in Information Technology, Computer Science or related disciplines
  • At least 2 years of experience as a Webmaster, App or Web Developer with working knowledge of website management tools and WordPress
  • Familiar with on-site tag planning and implementation; mobile marketing and web analytics tools is a must, including Google Marketing Platform (Google Analytics, Google Tag Manager, Firebase, Doubleclick Campaign Manager), SEO and Content Management System
  • Hands-on experience on the implementation of media buy or tracking pixel via GTM
  • Strong business acumen and exhibits strong balance of creativity and analytical skills
  • Good team player and self-motivated with good interpersonal, problem solving and organization skills
  • Strong level of computer literacy, PowerPoint, Excel (especially for Pivot Table) & Chinese Word Processing proficiency is a must
  • Good commend of both spoken and written English and Chinese. Proficiency in Putonghua is a plus
  • Immediately available is an advantage  

We offer attractive remuneration package (including 2 months or above performance bonus) and fringe benefits to the right candidates. Interested parties please submit your application to us by clicking theApply Now button and send your full resume with your availability, current and expected salaries.​

You are welcome to visit our website at for more information about us. 

Candidates who are not invited for interview within 1-month may consider their applications unsuccessful.

All personal data provided by job applicants will be used only for recruitment purpose and will be treated strictly confidential. Unsuccessful applications will be retained for a maximum period of 24-month.

More job information
  • 18,000 - 21,000 / month
Job Function
  • Tsing Yi
Employment Term
  • Permanent
  • Full-time
  • 2 years - 6 years
Career Level
  • Non-management level
  • Degree
  • 5-day week
  • Birthday leave
  • Competitive pay
  • Dental plan
  • Discretionary bonus
  • Insurance plan
  • Medical plan
  • Shuttle bus
  • … + 3 more