Job ref no.: CT3116128-01#0363

Digital Content Executive

FCBarcelona HK Limited

  • 5-day week
  • Dental plan
  • Discretionary bonus
  • Medical plan

Job mission

Embrace the club Digital Strategy and adapt it to APAC territory by creating tailored and segmented content for main channels (social media channels/website**/app) and in different formats (live and regular).

Manage the day-to-day of website and social media channels (WeChat/Weibo and more) and align on digital strategic, commercial and growth objectives


Main responsibilities

  • Promote content by focusing on paid media efforts
  • Give supports to Activation Team – according to partners product, offer ideas on creating fan-engaging social media posts’ offer broad social media campaign ideas based on which partners can adapt to their needs
  • Digital Content approval
    • Aforementioned content
    • APAC’s Sponsors’ digital content
  • Facilitate the day-to-day and suggesting new activation ideas on the digital side. The candidate has to be aligned with the Sponsorship Activation Team (who manages the relationship with the Partner) and the Social Media Team in Barcelona.
  • Give support to Business Development Team in APAC – provide ideas on the digital side when needed
  • Monitor, support and approve Escola digital activation in APAC.
  • Align and give support to Digital Business Development Team in Barcelona if needed (digital channels, apps, digital licenses, etc)
  • Will be working closely with China projects. i.e. creating a new SNS account, manage content etc
  • Work with the corresponding PR agency for content generation


Knowledge and abilities required

  • Experience as a Digital Content Manager: KPI’s, Analytics, Content, Digital
  • Knowledge of Paid media planning
  • Languages: Mandarin and English are mandatory. Additional Asian language other than Cantonese will be a plus
  • New web/app: to work in coordination with Business Development Digital Team planning and publishing tailored experiences for Asian audiences. Advising for special events to manage geo-fencing, geo-targeting and other capabilities to improve personalized experiences for our digital users.



  • Experience in sports sponsorship campaigns is useful but not a must.
  • Knowledge of Western and Asian social media.
  • Knowledge of the world of sport, especially football.
  • Knowledge of Barça.
  • Experience in digital departments.



  • To make a difference with a contribution, working autonomously and with initiative.
  • Capacity to build relationships externally and internally
  • Capacity for impact and convincing.


Education, Experience & Languages


  • Degree in Business Administration / Marketing



  • 2-5 years
  • International (including China) experience


Languages required:

  • Mandarin
  • English
  • Additional Asian or European Language


  • Leadership with collaboration that develops the team
  • Proven results-driven philosophy
  • Dynamism and energy
  • High level of creativity
  • Strategic capacity
  • Presentations with impact
  • Multitasking, with the ability to prioritise and tolerance for frustration
  • Curious profile and affinity for market and communications trends
  • Ability to influence


  • Full time
  • Rights to work in Hong Kong
  • Willingness to travel

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More job information
Job ref no. CT3116128-01#0363
  • N/A
Job Function
  • Central
Employment Term
  • Permanent
  • Full-time
  • 2 years - 7 years
Career Level
  • Middle management level
  • Degree