Job ref no.: CTC-07611

Digital Content Manager / Senior Digital Content Manager


  • 5-day week
  • Insurance plan
  • Medical plan

The Job

  • Initiate and drive content creation strategy to support marketing angles
  • Manage and create content marketing calendar for all social channels (Facebook, Instagram, YouTube, etc.)
  • Responsible for KPIs achievement including mobile app and website traffics targets
  • Develop content campaigns to drive social media engagement; Analyze data and performance across different social media channels
  • Lead a team of content marketing executives and video editors to achieve business goal
  • Supported by the content acquisition team and content production team to develop content promotion strategy
  • Work closely with external social media agencies to develop the editorial angles

The Person

  • Degree holder with major in PR, Marketing, Journalism or related disciplines
  • At least 6 years working experience in marketing and KPI owner roles in entertainment industry, video networks and media companies
  • Passionate about Asian entertainment video content (Asian drama fans is an advantage)
  • Strong relationship with the entertainment industry is an absolute advantage
  • Strong content, marketing and PR angle development sense to draw the target audience attention in driving traffic
  • Proven track-record of developing high engagement social media channels based on data analytics
  • Experience about social media advertising budgeting is a benefit


We offer attractive & competitive salary and benefits, an exciting work environment and excellent career development opportunities. If you have the desire for an exciting and rewarding career, please send us your resume, quoting the reference number, stating your present and expected salary to Human Resources Department by:

Post : 6/F, Goldin Financial Global Centre, 17 Kai Cheung Road, Kowloon Bay, Hong Kong
Email :
Fax : (852) 2827 8322 

For more information on other job opportunities of PCCW, please visit our website at

PCCW is an equal opportunity employer and welcomes applications from all qualified candidates. Information provided will be treated in strict confidence and will only be used for recruitment-related purposes. Personal data provided by job applicants will be used strictly in accordance with the employer personal data policies (, a copy of which will be provided immediately upon request. 

More job information
Job ref no. CTC-07611 (CT3115165-01#2363)
  • N/A
Job Function
  • Kowloon Bay
Employment Term
  • Permanent
  • Full-time
  • 6 years - 11 years
Career Level
  • Senior management level
  • Degree