Job ref no.: CT3114061-01#0093
Cathay Pacific Airways Ltd & Hong Kong Dragon Airlines Ltd

Digital Experience Executive - Analytics

Cathay Pacific Airways Ltd & Hong Kong Dragon Airlines Ltd

  • 5-day week
  • Compassionate leave
  • Dental plan
  • Insurance plan
  • Meal allowance
  • Medical plan
  • Shuttle bus
  • K + 1 more

Department: Customer Experience and Design
Reports to: Digital Experience Manager - Personalisation & Conversion

The job holder is responsible for delivering digital customer experience analytics.

Key Responsibilities

  • Conduct digital customer behavior analysis leveraging on both quantitative and qualitative data to generate insights for customer experience design and improvement
  • Design reports and metrics on monitoring and tracking customer experience KPI performance
  • Responsible for evangelising the digital analytical tool usage across but not limited to Tealeaf, hotjar, Google Analytics
  • Serve as the key point of contact and support internal/external business units and outports on digital analytical tool usage and training
  • Work within the Personalisation and Conversion Team to identify personalisation opportunities and  customer segmentation, as well as audience identification and result tracking


  • Bachelor Degree or above in analytical discipline, such as Business, Finance, Statistics, Economics, or Marketing
  • 2+ years of experience in digital, preferably in analytics area
  • Hands-on experience with Google Analytics with strong knowledge of data layers, tagging, variables and custom metric set up
  • Knowledge of digital technology and workflows that underpin digital analytics, such as, first- vs third-party cookies, omni-channel experience design and data integration preferred
  • Strong quantitative skills with proven ability to demonstrate data interpretation capabilities

Application deadline: 20 May 2018

Cathay Pacific is an Equal Opportunities Employer. Personal data provided by job applicants will be used strictly in accordance with our personal data policy and for recruitment purposes only. Candidates not notified within eight weeks may consider their application unsuccessful. All related information will be kept in our file for up to 24 months. A copy of our Personal Information Collection Statement will be provided upon request by contacting our Data Protection Officer.

More job information
Job ref no. CT3114061-01#0093
  • N/A
Job Function
  • Lantau
Employment Term
  • Permanent
  • Full-time
  • 2 years - 5 years
Career Level
  • Non-management level
  • Degree
  • Master's degree
Require to Travel
  • No travel