Department: Customer Experience and Design Reports to: Digital Experience Manager - Personalisation & Conversion
The job holder is responsible for delivering digital customer experience analytics.
Conduct digital customer behavior analysis leveraging on both quantitative and qualitative data to generate insights for customer experience design and improvement
Design reports and metrics on monitoring and tracking customer experience KPI performance
Responsible for evangelising the digital analytical tool usage across but not limited to Tealeaf, hotjar, Google Analytics
Serve as the key point of contact and support internal/external business units and outports on digital analytical tool usage and training
Work within the Personalisation and Conversion Team to identify personalisation opportunities and customer segmentation, as well as audience identification and result tracking
Bachelor Degree or above in analytical discipline, such as Business, Finance, Statistics, Economics, or Marketing
2+ years of experience in digital, preferably in analytics area
Hands-on experience with Google Analytics with strong knowledge of data layers, tagging, variables and custom metric set up
Knowledge of digital technology and workflows that underpin digital analytics, such as, first- vs third-party cookies, omni-channel experience design and data integration preferred
Strong quantitative skills with proven ability to demonstrate data interpretation capabilities
Application deadline: 20 May 2018
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