Hang Seng Bank Limited

Digital Growth Manager

Hang Seng Bank Limited

Digital Banking

As one of the leading banks in Hong Kong, we provide extensive digital services on both online and mobile platforms. Facing an ever-growing need for innovative digital solutions, services and platforms, our digital banking capabilities offer an extensive range of products and services that serve over half the adult population in Hong Kong.

Hang Seng Digital Banking is currently seeking high caliber professionals to join our department as Digital Growth Manager.

Principal responsibilities

  • Manage the deployment of the overarching commercial business strategy that positions Digital as an increasing driver of WPB’s revenue, cost and business improvement
  • Build Digital Proposition, leverage on our bank’s product / service edges in digital platform and raise awareness of our digital brand
  • Optimisation of customer communications on digital platforms, to be conducted in close partnership with the Marketing function with the aim to enhance brand awareness, increase traffic & usage to our digital platforms
  • Drive and share best practice to improve digital experience based on research and customer feedback
  • Collaborate with business units, channel teams, marketing and IT for the design and management of the digital customer journeys from acquisition, on boarding, retention to reactivation, with the connectivity power of external media & our mobile / internet to drive brand awareness and customer stickiness
  • Develop an expert knowledge of customer base, market trends, and competitor activities for the support of strategic direction
  • Explore new digital marketing trends, continually research and identify opportunities to enhance the digital marketing mix



  • University degree in Business Administration, Marketing OR other relevant qualifications
  • At least 3 years’ retail banking experience is preferred
  • Solid experience in digital experience enhancement and /or digital marketing
  • Customer-oriented with strong business acumen and analytical skills
  • Ability to respond resourcefully when change occurs by applying change principles for successful navigation through change
  • Strong Self-motivation with good project management and interpersonal skills
  • Proficiency in both English and Chinese
  • Great sense of ownership and servicing mind-set to ensure efficient and effective customer service delivery.
  • Open-minded and self-motivated with good communication, interpersonal, problem solving skills and strong sense of responsibility

If you would like to explore other opportunities at Hang Seng Hong Kong, please visit www.hangseng.com/careers/ for details.

The health and safety of our employees and candidates is very important to us. Due to the current situation related to the Novel Coronavirus (2019-nCoV), we’re leveraging our digital capabilities to ensure we can continue to recruit top talent at the HSBC Group. As your application progresses, you may be asked to use one of our digital tools to help you through your recruitment journey. If so, one of our Resourcing colleagues will explain how our video-interviewing technology will be used throughout the recruitment process and will be on hand to answer any questions you might have.

All information provided by applicants will be used only for recruitment purposes and will be used strictly in accordance with the Bank's personal data policies, a copy of which may be obtained by the applicant upon request. Unless otherwise instructed in writing by the applicant concerned, applicants may be considered for other suitable positions within the Bank and its related companies. The personal data of unsuccessful job applicants may be retained for a maximum of two years from the date when the job application is rejected and such data may be retained for a longer period if there is a subsisting reason that obliges the Bank to do so, after which the personal data will be destroyed.

More job information
Job Function
Employment Term
  • Permanent
  • Full-time
  • 3 years - 20 years or above
Career Level
  • Middle management level
  • Degree