Posted on 2022-07-15
Techtronic Industries Co. Ltd.

Digital Marketing Analyst

Techtronic Industries Co. Ltd.


  • Liaise with local business units to plan and execute integrated digital marketing strategies on different platforms, including but not limited to Search Engine, Display and Social Media
  • Setup and manage Google AdWords, Google Display Banners, Instagram, Facebook and YouTube Ad Campaigns
  • Provide ROI analysis of all marketing campaigns and sales activities to maximize effectiveness
  • Analyse and research social media and digital trends and provide insights on competitors
  • Connect the dots between data analytics and digital marketing objectives to optimise marketing spending
  • Analyse media performances with different tracking tools such as Google Analytics
  • Present and interpret from figures and data to generate marketing and business insights
  • Assist in data entry, report preparation, data processing and interpretation
  • Prepare regular management report and dashboards on business performance metrics
  • Perform other ad-hoc projects as assigned


  • Bachelor’s Degree in Marketing, Business Management, Computer & Information Sciences or related fields
  • 2 years or above relevant experience
  • Computer literate in MAC OSX and proficiency in MS Office
  • Experience in campaign management, e.g. Google AdWords, Yahoo, Facebook for Business, YouTube, etc.
  • Experience in using different analytic tools for campaign optimization, such as Google Analytics and SEMrush is an advantage
  • Excellent skills in digital marketing campaign tracking, analysis, and optimization
  • Strong insights of digital advertising concepts, strategies and best practices
  • A highly motivated self-starter and good at multi-tasking
  • Able to work independently, under tight schedule and a fast-paced environment
  • Outstanding and positive team player
  • Proficiency in both spoken and written English and Chinese, and knowledge in Asian language is a plus

We offer 5-day week, competitive remuneration package and good career prospects to the right candidate. Interested parties please submit your application with resume by clicking Apply Now.
(All personal data collected would be used for recruitment purpose only)

More job information
  • 5-day week
  • 13-month pay
  • Dental plan
  • Insurance plan
  • Medical plan
Job Function
  • Kwai Chung
Employment Term
  • Full-time
  • 2 years - 5 years
Career Level
  • Non-management level
  • Degree
Require to Travel
  • No travel