Posted on 2021-10-19

Digital Marketing Assistant Manager / Senior Executive

Tiger Enterprise Corporation

Responsibilities

  • Develop, implement and execute the strategic marketing plans and calendars for our Hong Kong social media platforms and also perform daily operations
  • Manage and review our social media platforms and digital marketing campaigns in China market
  • Manage daily operation and create new content for Hong Kong website and monitor our online sales platforms in China market
  • Responsible for identifying and engaging with Bloggers and KOLs in Hong Kong and China market
  • Manage the web advertising, including Baidu, Google Ad-words, display ads, SEO, SEM, re-marketing, and analytics
  • Analyse relevant data and generate reports/presentations that provide actionable insights and identify growth opportunities in driving traffic, increasing brand awareness and generating sales
  • Conduct campaign A/B testing strategies for content and copy. Evaluate results to optimize campaign performance across multiple areas (Creative, Editorial, Marketing, etc.)
  • Explore new promotion channels and joint promotion opportunities for both Hong Kong and China market
  • Copywriting for direct, digital and online campaigns
  • Manage the online live broadcast campaigns and generate new ideas
  • Research and identify market trends and competitor insights for both Hong Kong and China market
  • Manage and execute the model photos and videos shooting plan
  • Handle new product launching campaign and generate ideas for promotion
  • Assist in other ad hoc assignment as required and support the team and other teams as required and necessary

Requirements

  • Degree Holder, Higher Diploma or above
  • Min 2 years working experience in marketing, experience in FMCG industry is highly preferred
  • Excellent command of English and Chinese
  • Creative, strong self-motivation, sense of responsibility and able to work independently
  • Willing to learn and work under pressure
  • Good knowledge of SEO is highly preferred and experience in both China and Hong Kong markets is a plus
  • Proficient in Microsoft Office (Word, Excel, PowerPoint, Outlook) and Chinese word processing

Competitive remuneration and benefit package will be offered to the right candidate.  For interested applicants, please send your full CV with expected salary by clicking "Apply Now". All data collected will be used for recruitment purpose only.

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More job information
Salary
Job Function
Industry
Location
  • Kwai Hing
Employment Term
  • Permanent
  • Full-time
Experience
    N/A
Career Level
  • Entry level
Education
  • Degree
Benefits
  • 5-day week
  • 13-month pay
  • Discretionary bonus
  • Medical plan