Job ref no.: BBBH705673 (CT3118201-01#5746)

Digital Marketing Director, Internet

Morgan McKinley

Our client is an International Internet Platform. To cope with their aggressive expansion, they are now looking for a Digital Marketing Director to join the team.

The purpose of this role is to oversee overall Digital Marketing and Branding within HK. This includes strategy, planning, development and implementation of campaigns.



  • Lead the strategic marketing direction of the business to build, protect and enhance brand in market
  • Prepare overall marketing strategy together with key stakeholders to drive acquisition, retention and reputation management, that reflects the consumer journey
  • Develop programs with quantifiable objectives to measure results including tracking conversion rates and making improvements to optimise the websites
  • Analyze market trends; recommend changes to marketing and business development strategies based on analysis and feedback.
  • Lead the Consumer Marketing team in achieving maximum market share, increasing the number of Visits, Engagement and Leads to the sites in Hong Kong
  • Ensure our brand positioning meets business objectives and consumer experience
  • Build and maintain a high performance culture through effective performance management, communication and coaching of team members.
  • Provide leadership and accountability in developing and executing the marketing plans and strategies
  • Work with local leadership team and functional managers to ensure activities are aligned to business strategy and business priorities
  • Plan and administer the country marketing budget



  • Bachelor Degree in Business or any related discipline
  • At least 12 years of marketing experience with a minimum of 8 years in digital, preferably from an internet/marketplace/eCommerce/FMCG business
  • Demonstrated ability to develop and manage a strategic marketing plan
  • Excellent interpersonal skills, an ability to influence co-workers from multiple disciplines and experience presenting to senior management
  • Demonstrated initiative and problem solving skills with a service focus
  • Proficient in Cantonese, English and Mandarin

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More job information
Job ref no. BBBH705673 (CT3118201-01#5746)
  • N/A
Job Function
Employment Term
  • Permanent
  • Full-time
  • 12 years - 17 years
Career Level
  • Senior management level
  • Degree