Job ref no.: CT3116348-01#0258

Digital Marketing Executive – Marketing Content Creator, Asia

Sony Music Entertainment Asia Inc.

Report to:  Senior Director, Marketing, Asia 

Location: Hong Kong


  • Create design assets to be used across digital platforms (e.g. ad banners, in-platform graphics, short-form videos and long-form videos etc)
  • Support ideation of content for Sony Music artists and record releases
  • Create audiovisual content (from original filming to animation or re-production) to promote Sony Music artists and record releases
  • Bring technical refinement and conceptual insight to the briefs
  • Understand what content works and on which social media platforms
  • Proficiency in copywriting and ability to adjust tone of voice based on target audience is a plus.
  • Understanding of social media trends and changes in digital capabilities and functionality
  • Work collaboratively with the wider marketing teams on digital marketing campaign ideation and planning
  • Analyze and provide insights on digital marketing campaign executed


  • Possess a solid understanding of the life-form and uniqueness of social, video, online format and channels 
  • Have an eye for design using imagery, themes and movement
  • Knowledge of Adobe Creative Cloud Suite such as Photoshop, Illustrator, After Effect, Premiere pro and graphic design skills
  • Strong video editing and basic animation skills
  • Basic understanding of Flash/HTML5 is a bonus
  • Basic filming skills, ability to come up with ideas and basic storyboard
  • Working knowledge of analytical tools (e.g. Google Analytics)
  • Interested in exploring and learning on new social media tools and trends and how it can connect to fans
  • Flexible with evolving deadlines and tight turnarounds
  • A minimum of 3 years industry experience in design and digital marketing
  • Passion in music and strong flair in digital audiovisual art 

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More job information
Job ref no. CT3116348-01#0258
  • N/A
Job Function
Employment Term
  • Permanent
  • Full-time
  • 3 years - 8 years
Career Level
  • Non-management level
  • N/A