Job ref no.: CT3123811-01#0027
Baozun Hong Kong Limited

Digital Marketing Executive (e-Commerce)

Baozun Hong Kong Limited


  • Lead the digital marketing function and develop digital strategy for total brand & specific platforms
  • Prepare Marketing Budget
  • Launch optimized online adverts through Google AdWords, Facebook etc. to increase brand awareness and conversions
  • Plan and organize website, digital marketing campaigns, online advertising and events for customer engagement
  • Execute and monitor digital marketing campaigns, social media channels including Facebook, Instagram Identify right digital media to enhace brand awareness
  • Be actively involved in SEO efforts (Keyword, image optimization etc.)
  • Prepare online newsletters and promotional emails and organize their distribution through various channels
  • Provide creative ideas for content marketing
  • Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, Wed Trends etc.)
  • Acquire insight in online marketing trends and keep strategies up-to-date
  • Maintain partnerships with media agencies and vendors
  • Monitor all marketing communication on social media channels to achieve taget KPI
  • Manage and report social media channels' performance and optimize all campaigns to improve ROI
  • Perform ad-hoc required


  • Bachelor in Marketing / e-Commerce or related disciplines
  • 2+ years in online and digital marketing gained from fashion / FMCG / marketing agency, with regional exposure is an advantage
  • Solid experience in managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
  • Strong business sense and analytical skills
  • Dynamic, pro-active and able to work under fast-paced environment
  • Immediate available preferred
  • Fresh graduate will also be considered

We offer attractive remuneration package to the right candidate. Interest parties please send your full resume with present and expected salary by clicking Apply Now

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