Job ref no.: CTC-01692 (CT3117724-01#3667)

Digital Marketing Executive


  • 5-day week
  • Insurance plan
  • Medical plan

The Job

  • Determine opportunities on new and existing social platforms to reach potential customers and engage with existing customers
  • Create, implement, track, optimize and analyze all SEM, remarketing and social campaigns including audience targeting, exclusions, bid optimizations, creative updates and performance monitoring
  • Attain KPI such as increasing download rate, users’ activeness and improving conversion rate
  • Provide ongoing recommendations to improve account performance and growth including; optimization and strategy opportunities
  • Identify trends and insights in order to maximize ROI

The Person

  • Degree holder in E-Commerce, Marketing, or any related discipline
  • 2-4 years of work experience in digital marketing, preferably with E-commerce experience
  • Working knowledge of SEM and major Paid Social platforms (Facebook, Instagram, etc)
  • Proficient with both Google Analytics and Tag Manager. Proficient with Microsoft Excel and Google Sheets
  • Audience Targeting. Skilled at using events to create and segment audiences for both targeting and tracking
  • Innovative, independent and a good team player
  • Good written and verbal communication skills in both written English and Chinese


We offer attractive & competitive salary and benefits, an exciting work environment and excellent career development opportunities. If you have the desire for an exciting and rewarding career, please send us your resume, stating your present and expected salary to Human Resources Department by:

Post: 6/F, Goldin Financial Global Centre, 17 Kai Cheung Road, Kowloon Bay, Hong Kong
Fax: (852) 2827 8322


For more information on other job opportunities of PCCW, please visit our website at

PCCW is an equal opportunity employer and welcomes applications from all qualified candidates. Information provided will be treated in strict confidence and will only be used for recruitment-related purposes. Personal data provided by job applicants will be used strictly in accordance with the employer personal data policies (, a copy of which will be provided immediately upon request.

More job information
Job ref no. CTC-01692 (CT3117724-01#3667)
  • N/A
Job Function
  • Kowloon Bay
Employment Term
  • Permanent
  • Full-time
  • 2 years - 4 years
Career Level
  • Non-management level
  • Degree