Digital Marketing Executive

The Job

• Create compelling, well-structured, and original content of copywriting, graphic design, or video editing to align with the overall marketing strategy, ensuring all the tones and styles are consistent across all platforms
• Work closely with internal and external parties to achieve the Sales Target
• Be responsible for visual asset design / creation and image content creation (Editing of banners, images, landing pages）
• Prepare reports, analyze data and track daily channel performance of ads campaigns and keep improving core metrics such as CPM, CPC, CPL and overall ROI to maximize sales profits
• Identify and recruit new KOLs and influencers for the business and build company’s database of influencers

The Person

• Proficiency in using Facebook, Instagram, Xiaohongshu and others to build communities and enhance brand profile
• Adaptability in writing style, able to effectively target a wide range of audiences
• Experience working with WordPress, Facebook ad manager, and Whatsapp Business tools
• Good data analytical, interpersonal and communication skills
• Strong market sense and good creativity
• Good command of both written and spoken in English & Chinese
• Well-organized, strong time management and willing to work under pressure
• Ability to work proactively, independently, under pressure and meet tight deadlines in a dynamic and fast-growing environment

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