Posted on 2021-09-29
長者安居協會 Senior Citizen Home Safety Association

Digital Marketing Manager / Assistant Manager

長者安居協會 Senior Citizen Home Safety Association

Key Roles

  • To increase brand/service/device outreach and conversion via various social media platform
  • Advise optimization strategies in social contents and channels
  • Grow SCHSA Facebook fan base
  • Provide creative content ideas and gimmick to create successful viral

Responsibility

  • Formulate online advertising strategies
  • Give advice on media planning and media strategies
  • Manage social media accounts and content calendar
  • Search engine marketing execution
  • Liaise with internal parties to create engaging social media contents, and digital agency for digital plans and executions
  • Create digital ad copies
  • Control online spending
  • Lead generation through online channels
  • Promote brand image through online channels
  • Track and monitor digital marketing activities
  • Produce weekly/monthly performance report
  • Campaign performance tuning
  • A/B test execution before campaign launch
  • Work out normal & benchmarks of various digital channels for strategic planning
  • Ad Hoc tasks as assigned

Requirements

  • Degree or above in Marketing, Branding, communications, or related disciplines
  • Over 5 years or above experience in digital marketing and social media management
  • Deep knowledge and hands on experience on SEO / SEM / ASO and social media channels
  • Full stack of digital branding, SEO/SEM, Social Media, Digital Advertising, Content Marketing, Influencer viral marketing, and eCom traffic driving
  • Work independently but good team player
  • Experience in in-house team and external agency management
  • Candidate with less experience will be considered as Assistant Manager

Interested parties please send your full CV with expected salary, date available and contact number via clicking Apply Now. (please state the position applied)

Information provided will only be used for the purpose of recruitment and selection within the Association and treated in strictly confidential. Only short-listed candidates will be contacted.

More job information
Salary
Job Function
Industry
Location
  • Homantin
Employment Term
  • Permanent
  • Full-time
Experience
  • 5 years - 15 years
Career Level
  • Middle management level
Education
  • Degree
  • Master's degree
Benefits
  • 5-day week
  • Birthday leave
  • Compassionate leave
  • Family-friendly Leave
  • Flexible working hours
  • Insurance plan
  • Marriage leave
  • Medical plan
  • … + 3 more