Job ref no.: 1800059W_1530668956

Digital Marketing Manager - Social Media & Content

AXA General Insurance Hong Kong Limited

  • 13-month pay


  • Drive and implement Social Media and Content Marketing strategies to build social media communities and enhance brand digital presence
  • Plan and manage social media initiatives with content site to maximize stickiness and meet business needs
  • Develop and manage engaging content for content site, social media and AXA digital space, work with content partners to plan, think-up, and produce content
  • Identify key social platforms and map out priority among Facebook, WeChat, Instagram, LinkedIn, Google +, Line, YouTube, Tumblr and new media channels to proliferate
  • Encourage interactions with existing customers, KOLs and general public via social media platforms
  • Define risk management plan, monitor and response to social media communities feedback
  • Conduct social listening to analyze consumer behavior and refine promotion and marketing strategies
  • Drive traffic to AXA's digital channels via social media, work with platform owners to defined user journey and business conversion funnels
  • Facilitate and advocate social media usage to frontline employees by sharing best-practice in enhancing loyalty, interactivity and stickiness with customers and prospects
  • Review KPI to ensure overall effectiveness and efficiency on social media platforms and websites

Qualifications / Skills:
  • Bachelor's degree in media, public relation, communications, marketing or related discipline
  • Minimum 8 years' experience in digital marketing and social media platform management
  • Strong writing skills in both English and Chinese with creative story-telling techniques
  • Good sense of current and emerging trends in the social media landscape
  • Good team player to work in a diverse team as wells as collaborate cross-functionally
  • Creative and strategic thinking with a can-do spirit

More job information
Job ref no. 1800059W_1530668956 (CT3114945-01#0168)
Job Function
  • Central
Employment Term
  • Permanent
  • Full-time
  • 0 year
Career Level
  • Middle management level
  • Degree