Job ref no.: CT3114845-01#0056
Empire Billion Consultancy Limited

Digital Marketing Manager

Empire Billion Consultancy Limited

Our client is a leading telecommunications service provider in Hong Kong.

Job Summary:

We are looking for an energetic, innovative, and data-driven senior Digital Talent. You must have experience in planning and running Omni-Channel campaigns. You must also be well-versed in the latest digital technologies and best-practices, including marketing automation, web/app data capture and analytics, data-driven campaign evaluation and optimization, etc.

You will work within a dynamic cross-functional digital team in the Marketing division of the company, and become an important pillar to transform HKBN’s digital landscape. The team is responsible for ideating and developing digital business solutions and campaigns to enable new avenues for sales and customer-servicing. While recently formed, the team has a track record in delivering impactful business results.

Title will be adjusted based on experience and competency.

Job Responsibilities:

  • Strong in interpretation of data to understand audience, develop marketing strategies to present data insights/findings in a meaningful, visual way to help guide product, sales and marketing decisions
  • Able to connect and coordinate across Online & Offline channels to run impactful customer-centric Omni-Channel campaigns
  • Drive evaluation of digital campaigns and channels, including ad performance tracking, conversion and usage behavior tracking
  • Support content creation and planning, including SEO, SEM, Display, Programmatic, Social & Affiliate
  • Review, recruit, and build vendor & agency relationships (e.g. development vendor, digital agency, software solutions)
  • Interpret business/industry opportunities to recommend and execute best practices-based and commercially-viable digital solutions and ongoing enhancements. You will drive a Test-and-Learn culture that is part of HKBN’s DNA.


  • At least 5 years of solid experience in digital, either in-house, consultancy, or agency-side, ideally with international exposure
  • Strong Subject Matter Expertise in online and mobile channels, with experience working with:
  1. Major web/app tracking and analytics tools (e.g., Adobe Analytics/Omniture, Google Analytics 360, Tealium)
  2. Marketing automation, digital marketing, and social media marketing
  • Strong commercial aptitude. Able to balance risk-and-rewards to manage profitability and burn-rate for digital projects
  • Analytical and intellectually curious, with a strong sense for business and platform performance tracking metrics
  • Dynamic team player, with a strong sense of ownership and drive
  • Excellent interpersonal skills. A cross-functional influencer with the ability to build strong business and working relationships with internal and external parties, and comfortable communicating ideas to all levels of stakeholders

Interested candidates, please send your CV (in MS Word format) to us for further discussion. Please update your reason for leaving in each job, latest salary package, expected salary and notice period on your CV.

All applications received will be treated in strict confidential and be used for recruitment purpose only.

More job information
Job ref no. CT3114845-01#0056
  • N/A
Job Function
Employment Term
  • Full-time
  • 5 years - 10 years
Career Level
  • Middle management level
  • N/A