Job ref no.: CT3128011-01#2989

Digital Marketing Manager

MegaBlock Marketing Limited

Responsibilities:

  • Establish the go-to-market strategies for business, encompasses product launch, lead generation, experiential and social media.
  • Proactively develop, implement and manage the day-to-day content calendar across all channels and platforms, including Facebook, Twitter, Instagram, Blog, Vlog etc.
  • Develop and execute a strategy to improve organic search rankings and maximizing both sales and qualified web traffic.
  • Prioritize keywords and landing pages to attract our target audience.
  • Monitor and analyze SEO statistics such as redirects, click rate, bounce rate, and more.
  • Build systems and best practices to ensure that all content is optimized for SEO.
  • Develop strategies and work with our Localization Team to maximize SERP visibility in non-English markets.
  • Perform regular SEO audits and drive work items as necessary.
  • Follow and digest popular SEO publications and blogs to stay updated on the latest innovations, tools, and techniques.
  • Develop compelling content for marketing materials, speaker interviews, case studies, EDMs, and external newsletters.
  • Monitor and analyze marketing program effectiveness and performance regularly.
  • Track and drive marketing leads through the sales process and report status/results regularly.
  • Evaluate the performance of initiatives and provide reviews of campaigns and trends using Google Analytics.

REQUIREMENTS:

  • Degree in Business/ Marketing/communications.
  • Fluent in both English and Putonghua is a MUST.
  • At least 5 years digital content copy-writing and SEO working experience
  • Minimum 5 years of professional work experience in B2C marketing environment.
  • Marketing experience in the financial, media, entertainment or blockchain industry is plus.
  • Knowledgeable in marketing automation and content production tools
  • Well-developed organizing and time management skills with the ability to prioritize and manage multiple tasks and projects at any one time.
  • Proven successful execution in content development and lead generation tactics including deployment, measurement, evaluation of return and optimization using innovative approaches.
  • Working location in Kowloon Bay
  • Immediate available or short notice period is preferred
Interested parties please send us your resume in MS Word/PDF format in English, state clearly your Current and Expected Salaries . All information received will be kept in strict confidential and only for recruitment purpose.
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More job information
Job ref no. CT3128011-01#2989
Salary
Job Function
Industry
Location
  • Kowloon Bay
Experience
  • 5 years
Career Level
  • Middle management level
Education
  • Degree
Benefits
  • 5-day week
  • Dental plan
  • Discretionary bonus
  • Flexible working hours
  • Medical plan