Posted on 2021-10-25

Digital Marketing Officer

Layerstack Limited

 

Job holder will ensure consistency through all digital marketing channels and provide forward thinking ideas to build and maintain a strong company web presence in Cloud Technology Industry for Greater China, Asia Pacific & North America region.

 

Responsibilities:

 

  • Develop and implement digital marketing programs which cover website optimization, SEO, SEM, social media strategy, content strategy, display and video advertising and email marketing for Greater China, Asia Pacific & North America region
  • Responsible for planning and executing marketing campaigns through social media, such as Facebook, Instagram, LinkedIn, Twitter
  • Prepare regular marketing reports for management, and provide insights and suggestions for continual improvements and optimizations
  • To co-operate with agencies and in-house production unit to deliver effective marketing communications materials in different touch points
  • Understand the client journey and suggest new optimization methods to improve the UI/UX
  • Ad-hoc tasks as assigned

 

 

Job Requirements:

 

  • Bachelor degree in Advertising, Mass Communication, Marketing or related disciplines
  • 3 year of relevant work experience with proven capabilities of being strategic and creative in handling digital marketing campaigns
  • Knowledge of SEO, SEM, Google Analytics and Adwords would be an advantage
  • Self-motivated, positive, proactive, and a team leader
  • Good command in both oral and written English, Chinese and Mandarin
  • Creative mindset and being flexible in strategy development

 

 

 

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More job information
Salary
Job Function
Industry
Location
  • Causeway Bay
Employment Term
  • Permanent
  • Full-time
Experience
  • 3 years
Career Level
  • Middle management level
Education
  • Degree
Benefits
  • 5-day week
  • Insurance plan
  • Medical plan