Posted on 2022-08-08
CHOW TAI FOOK JEWELLERY CO. LTD.

Digital Marketing Officer

CHOW TAI FOOK JEWELLERY CO. LTD.

What You Will Own

  • Propose strategic marketing plan to upkeep company leadership position and image
  • Devise and execute 360 degree thematic and activation campaign for various product lines to drive sales and traffic
  • Devise digital & social media strategies in paid, owned, earned media to raise brand awareness and drive traffic to website & shops
  • Manage digital marketing initiatives with content management: website, mobile & social media, O2O in supporting business growth and retail operation
  • Utilize a range of techniques including paid search, SEO and PPC
  • Control and monitor closely marketing budget to achieve optimal results for company
  • Familiar with market trends & landscape, evaluate customer research, market conditions and competitor data
  • Ensure data, learning and ROI analysis from marketing campaigns are reported on regular basis
  • Work with different internal departments to ensure the licensing projects are carried out smoothly
  • Perform other ad-hoc projects as assigned

Who Will Thrive

  • Degree in Marketing / Communications / e-Commerce / Multi-media or related disciplines
  • Minimum 5 years’ strong experience in online / e-Commerce marketing & project management, preferably in large scale digital agencies or retail / luxury industry
  • Professional knowledge of Google Analytics, SEO / SEM, Photoshop / AI, HTML / CSS and social media tools is a plus
  • Experience in running digital marketing campaigns in both HK / China is an advantage
  • Sales-driven with creative and strong marketing sense as well as business acumen
  • Proactive, fast-paced with strong communication, presentation and interpersonal skills
  • Outgoing, strong sense of responsibility, well organized and a good team player
  • Digital savvy with a passion for digital technologies and software
  • Knowledge in using Photoshop and illustrator will be an advantage
  • Good command of written and spoken English, Cantonese & Mandarin

Benefits

  • 5-day work
  • Competitive salary, staff meal, medical and dental insurance, life insurance
  • Various types of leave, e.g. Family-friendly leave, self-development leave, Examination leave, marriage leave, birthday leave, volunteer service leave, etc

We offer excellent career opportunities, attractive remuneration package & benefits to the right candidate. Interested parties please apply by clicking Apply Now with a full resume stating the latest and expected salary.

All information collected will be used for recruitment purposes only.

More job information
Salary
Benefits
  • 5-day week
  • Birthday leave
  • Education subsidies
  • Examination leave
  • Free duty meal
  • Marriage leave
  • Medical plan
Job Function
Location
  • Kwai Chung
Industry
Employment Term
  • Full-time
Experience
  • 5 years - 6 years
Career Level
  • Non-management level
Education
  • Degree