Job ref no.: BSCG/DMS/201801 (CT3115893-01#0446)
B.S.C. Group Limited

Digital Marketing Specialist (Content management)

B.S.C. Group Limited

  • 5-day week
  • Compassionate leave
  • Discretionary bonus
  • Examination leave
  • Marriage leave
  • Medical plan

Job Duties:

  • Plan and execute digital marketing campaigns as required by our business and brands.
  • Identify and communicate internally digital marketing trends and share insights.
  • Develop and implement SEO and PPC strategies to optimise marketing spend and performance based on the insights.
  • Create, manage and update engaging content for digital platforms including websites, Facebook, Instagram and other social channels in collaboration with brand and business managers, graphic designers and copywriters.
  • Understand the marketing strategies and objectives for the development of content strategy.
  • Develop a content strategy to cultivate digital presence and build the destination brand.
  • Develop new and refreshing angles to promote through engaging visuals and stories.
  • Identify and build partnership with Key Opinion Leaders (KOLs) to create/co-create content.
  • Participate at events as and when required and engage guests in live feeds.
  • Ad-hoc project as assigned.


  • University graduate in advertising, marketing, digital media or related disciplines.
  • 2 - 4 years' working experience in in-house digital marketing or digital marketing agency, related experience on lifestyle or luxury brands will be an advantage.
  • Strong written communication skills in English and Chinese with good command of spoken English.
  • Proficiency in PC knowledge, including Sway, MS PowerPoint and Excel.
  • Strong marketing sense.
  • Creative, detail-minded and able to work under tight schedule.

We offer attractive remuneration package and comprehensive fringe benefits including 5-day work week, 14-day of annual leave, subsidized medical insurance and discretionary bonus to the right candidate.

Interested parties please apply with full resume, expected salary and quoting the Job Ref. No. on the subject line to Human Resources Department, 19th Floor, Sino Favour Centre, 1 On Yip Street, Chaiwan, Hong Kong, or by email at [via CTgoodjobs Apply Now ]. For more information about us, please visit our websites at and

Personal data collected will be used for recruitment purpose only.


More job information
Job ref no. BSCG/DMS/201801 (CT3115893-01#0446)
  • 20,000 - 25,000 / month
Job Function
  • Chai Wan
Employment Term
  • Permanent
  • Full-time
  • 2 years - 4 years
Career Level
  • Non-management level
  • Degree