Posted on 2021-10-08
A.S. Watson Retail (HK) Limited

Digital Marketing Specialist (eCommerce Strategy Focus)

A.S. Watson Retail (HK) Limited

Come and join a Winning Team

We are Awesome!

Why Should You Join Us?

At ASW, we believe in our people, in teamwork and the importance of your personal growth. If you are looking for the opportunity to join our award-winning international family with 15,000+ stores across 25 markets in Asia and Europe, the ASW family welcomes you… #BePartofMORE


You can enjoy:

  • Competitive compensation and benefits!
  • Comprehensive Medical and Life insurance coverage, including your spouse and children!
  • Five-day work, plus casual wear every Friday, TGIF!
  • Professional training and career advancement opportunities!
  • Attractive ACCA and CPA Australia Recognized Employee Partnership for F&A talents!
  • Exclusive company pension schemes for our people!
  • Marriage, Maternity and Paternity Leave!
  • Convenient office location, less than 5 min. walk from MTR!
  • Exclusive shopping discount!
  • Contemporary workplace, free drinks and chill out areas!
  • Well-equipped Gym inside our office building!
  • Fitness and interest class packages!
  • Onsite Clinic and Lactation Room!
  • Free round-trip lunchtime shuttle bus services to Shatin!
  • Exclusive Bazaar Sales for our people only!

Role Purpose:

Do you want to be part of the rapidly growing eCommerce business? This role provides a fantastic opportunity for digital savvy talent to grow and with daily strategy planning on digital marketing for our A.S. Watson brands’ eCommerce business across APAC markets.

A typical day in this Role:

  • Identify and lead group level eCommerce innovations or solutions to drive conversion performance and digital transformation.
  • Identify market trends and competitor insights for ecommerce and digital and propose BUs on eCommerce strategy optimization at group level.
  • Perform regular eCommerce and new eShopper acquisition performance audit, work with local BUs on rectification and implementation.
  • Manage and coordinate with local digital agencies, vendor, BU stakeholders to successfully execute ecommerce strategy with aligned KPI.
  • Formulate group level marketing toolkits and guideline with channel communication strategy for key retail campaigns.
  • Work closely with internal teams on performance tracking and evaluation system for effective monitoring.

This job is a good fit for You if:

  • You are digital savvy and with eCommerce background.
  • You would like to pursue your career in digital marketing in eCommerce industry.
  • You enjoy working with people with dynamic culture.

What we look for:

  • Min 1-2 years of experience in performance marketing.
  • Experience with eCommerce and digital marketing; keep abreast of the latest trends and best practices.
  • Proven hands-on experience in eCommerce project and track record on successful campaign in new user acquisition.
  • Extensive knowledge on different marketing or analytics tools, including GA, Google Ads, Firebase, SEMRush, SimilarWeb, etc.
  • Excellent command of English and Chinese (both written and spoken) with the ability to manage multiple stakeholders, agencies and vendors.
  • Strong analytical skills to provide evidence-based recommendations.
  • Strong presentation and power point skills to visualize communication message.
  • A good team player and able to work under pressure.

What is holding you back?

Don’t miss out on this great chance to shape Your life!

Apply Now!


Interested parties please e-mail your full resume in WORD FORMAT with expected salary to our company email (shown in our Company Profile).

We are an equal opportunity employer and welcome applications from all qualified candidates. The information provided will be treated in strict confidence and be used only for consideration of your application for relevant / similar posts within the A.S. Watson Group.

Applicants not hearing from us within 6 weeks from the date of advertisement may consider their applications unsuccessful. All personal data of unsuccessful applicants will be destroyed within 12 months from the date of application.  

More job information
Job Function
  • Shatin
Employment Term
  • Permanent
  • Full-time
  • 1 year - 2 years
Career Level
  • Middle management level
  • Degree
  • 5-day week
  • 13-month pay
  • Compassionate leave
  • Competitive pay
  • Dental plan
  • Discretionary bonus
  • Extra maternity leave
  • Family medical plan
  • Insurance plan
  • Marriage leave
  • Medical plan
  • Social / Recreation & Sports Facilities
  • Staff care centre
  • … + 8 more