Job ref no.: CT221140
Sing Tao News Corporation Limited

Digital Marketing Specialist / Social Media Specialist (Oh!爸媽

Sing Tao News Corporation Limited

Job Description:

  • Formulate and execute cost-effective digital marketing strategies to achieve overall businessobjectives for
  • Create, prepare and proofread quality simplified Chinese content and work with agency/partners to promote content to reach and engage target audience (parents) within set time frame
  • Daily operation for social media platforms, including content planning, visual briefing, replying messages and interacting with audiences etc.
  • Conduct market research, perform competitive analysis and keep up to date with online trends, China social media/online platforms (e.g. WeChat, Xiaohungshu, Baidu, Zhihu), industry insights about parenting/education market
  • Ensure compliance against related registrations and regulations and company policies
  • Assist in the preparation of budget and monitor expenditures
  • Regularly analyze social metrics and prepare reports for management
  • Establish, monitor and achieve KPIs


  • Diploma / Degree holder in Marketing Communications, Advertising, Journalism, Chinese Language or related disciplines
  • Relevant experience China digital marketing and China’s social media platforms management, such as WeChat, WeChat mini programme, Xiaohongshu etc.
  • Excellent command in both written and spoken Chinese (Mandarin & Cantonese)
  • Strong textual ability to integrate information from different sources and write articles that match readers’ reading preferences and connect deeply with the market and culture of Guangdong-Hong Kong-Macao Greater Bay Area
  • Sensitive to the content of social media platforms which can effectively capture the hot spots
  • Excellent communication skills and ability to work under tight schedule
  • Self-motivated, creative, multi-tasking and able to work well in a team as well as independently
  • Photo and video editing skills are a plus
  • IANG is welcome
  • Working Location: Tseung Kwan O Industrial Estate

Interested parties please click “Apply Now" to submit your complete resume with employment history and expected salary or by post to Human Resources Department, 3/F, Sing Tao News Corporation Building, 7 Chun Cheong Street, Tseung Kwan O Industrial Estate, Tseung Kwan O, New Territories, Hong Kong.

We are an equal opportunity employer and welcome applications from all qualified candidates. Information provided will be treated in strict confidence and only be used for recruitment related purpose. Applicant who is not invited for an interview within 6 weeks may consider their application not successful. All personal data of unsuccessful applicants will be destroyed within 6 months.

More job information
Job ref no. CT221140
  • Dental plan
  • Discretionary bonus
  • Insurance plan
  • Medical plan
  • Shuttle bus
Job Function
  • Tseung Kwan O
Employment Term
  • Permanent
  • Full-time
  • 1 year - 5 years
Career Level
  • Entry level
  • Diploma or equivalent
  • Asso. Deg or High Dip
  • Degree
  • Master's degree