Job ref no.: CT3115703-01#0554

Digital Marketing Specialist

SpotOn Consultancy Group

Key Accountabilities

  • Manage the relationship with the regional digital marketing agency to optimize the performance of SEM/SEO. Activities will include:
  • Referencing the list of relevant keywords
  • Monitoring their ROI and performance to ensure profitable growth and the right balance between SEO and SEM
  • Co-ordinate with key linkage groups on optimization – CRM, Marketing & Communications
  • Use knowledge of web analytics tools (Google Analytic etc.) to identify opportunities to exploit market dynamics
  • Report e-marketing KPIs and track trends: traffic, user behavior, conversion, AOV, etc.
  • Manage emarketing budget identifying risks to budget and/or sales potential.

Key Requirements

  • At least 3 to 5 years working experience in related field, preferably from luxury/fashion e-retailer or digital agency
  • Result oriented, analytical and problem solving skills are required
  • Native Cantonese speaker and fluent in English and Mandarin
  • Deep understanding of the luxury consumers shopping in Hong Kong, their needs and expectations, by key segments.
  • Understanding of the entire digital marketing ecosystem – from social media, content marketing to SEM and how they influence each other.

how it sound to you? interested? if yes, it would be great if you can share your updated CV to me by clicking Apply Now with current, expected salary and notice period.

All applications applied through our system will be delivered directly to the advertiser and privacy of personal data of the applicant will be ensured with security.

More job information
Job ref no. CT3115703-01#0554
  • N/A
Job Function
Employment Term
  • Permanent
  • Full-time
  • 3 years - 8 years
Career Level
  • Non-management level
  • Degree