Job ref no.: CT3122729-01#9341

Digital Marketing Specialist

Beyond Media Global Limited

BMG is an Innovation and Performance Digital Agency focused on Asia Markets. Our mission is to create integrated personalized experiences that harness Big Data to drive results across all digital channels. We believe ideas, technology, imagination, ambition and the sheer desire to be better at everything we do drive performance. With offices in Hong Kong, Shanghai, Sydney, Toronto, Barcelona and Tokyo, our client portfolio is diverse and represents the most ambitious brands in the world. BMG is a HK4A Affiliate Member, Premier Google Partner, Asia's Top 100 Startup and the Winner of Google All Stars.

Digital Marketing Specialist
The Digital Specialist is responsible for executing and implementing the campaigns for a roster of strategic clients across SEO and Biddable Media.


Responsibilities

  • Executes strategic plans developed by Media Analysts to improve paid search campaign performance or a roster of clients with scheduled deliverables and documented progress
  • SEO Implementation and technical audits. (if applicable)
  • Assists in building all Biddable Media tactics such as campaign architecture, keyword development, ad copy writing, tracking/analytics,testing and optimization
  • Tracks and manages budget spending and campaign performance for client roster on a daily basis
  • Interprets weekly analytical reports, with specific optimization suggestions to improve campaigns’ performance for Media Analyst’s reviews and approvals
  • Implement daily media operations to enhance the effectiveness of advertising campaigns
  • Maintain a sound understanding of client and agency opportunity costs and growth opportunities
  • Contributes to client presentations and meetings when necessary
  • Support and research external Business Development and Marketing initiatives such as sales pitches, case studies, corporate blog, etc.
  • Assists in brainstorming upselling strategies, establishing processes and enhancing communications within client Account teams
  • Maintains strong relationships with all search engine and technology vendor teams
  • Builds expertise in utilizing all advertising platforms and vendor technology with passing certification programs


Job Qualifications

  • 1+ year experience working in interactive media is preferred (prior experience at a search engine or interactive advertising agency will be strongly considered) Proven Passions in the Digital Marketing Industry, including SEM, SEO, Social Media, etc.
  • Proven Passions in the Digital Marketing Industry, including SEM, SEO, Social Media, etc.
  • Basic understanding of Online Marketing or SEM industry is a plus
  • Process oriented, with the ability to multi-task – time management skills are critical
  • Strong communication skills, including ability to facilitate negotiations in complex situations
  • Extensive knowledge of Microsoft Excel and PowerPoint
  • Excellent quantitative analysis skills
  • Fluent in writing and speaking in Chinese
  • Bachelor's Degree

 

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