§ Plan digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising
§ Work with our marketing team to maintain our social media presence for all our brands across all digital channels
§ Measuring and report on the performance of all digital marketing campaigns
§ Identify trends and insights, and optimize spend and performance based on the insights
§ Collaborate with agencies and other vendor partners
§ Utilize strong analytical ability to optimize customer experience across multiple channels: offline to online and vice versa
§ Work with and potentially co-lead internal marketing team to launch digital marketing campaigns and increase brand awareness
§ Study retail sector purchasing patterns and trends to create marketing campaigns
§ Work with retailers and customers to drive sales and create brand awareness
Skills and Requirements:
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