Job ref no.: 190563604-0000FAHC (CT3129406-01#0175)

Digital Messaging Experiences and Sales Manager - Wealth and Personal Banking


The health and safety of our employees and candidates is very important to us. Due to the current situation related to the Novel Coronavirus (2019-nCoV), we’re leveraging our digital capabilities to ensure we can continue to recruit top talent at HSBC.As your application progresses, you may be asked to use one of our digital tools to help you through your recruitment journey.If so, one of our Resourcing colleagues will explain how our video-interviewing technology will be used throughout the recruitment process and will be on hand to answer any questions you might have.

Some careers grow faster than others.

If you’re looking for a career that will give you plenty of opportunities to develop, join HSBC and your future will be rich with potential. Whether you want a career that could take you to the top, or simply take you in an exciting new direction, HSBC offers opportunities, support and rewards that will take you further.

Wealth and Personal Banking is our new global business combining Retail Banking and Wealth Management; and Global Private Banking, to become one of the world’s largest global wealth managers with USD1.4 trillion in assets. Across Asia, where wealth pools are growing faster than in any other region, HSBC’s wealth revenues grew 12% in 2019 (year-on-year) to USD5.7 billion.Our dedicated colleagues serve millions of customers worldwide across the entire spectrum of private wealth, ranging from personal banking individuals and families, through to business owners, investors and ultra-high-net-worth individuals.We provide products and services such as bank accounts, credit cards, personal loans and mortgages, as well as asset management, insurance, wealth management and private banking, that best suit our customers’ needs.

We are currently seeking a high calibreprofessional to join our team as a Digital Messaging Experiences and Sales Manager.

Principal Responsibilities

  • Lead a cluster of regional messaging in accordance with Centre of Excellence principles.

  • Escalation point for project issues and concerns

  • Continuous optimization and improvement of digital messaging through a closed-loop metrics driven process

  • Drive technology partners to improve system targeting and messaging capabilities

  • Establish excellent working relationship with digital teams and the wider content requestorcommunity across the business

  • Influence technology partners to resolve and improve Digital Messagingtools and technologies

  • Vendor management to ensure high quality and expense management

  • Zero defect Digital Messagingprocess

  • Operation within Digital governance structures

  • Identification of key risks, issues and interdependencies and providing appropriate mitigation strategies or escalating as appropriate.

  • Develop clear governance procedures within Digital Messagingdiscipline.


  • Graduate preferred
  • Demonstrated Experience in digital analytics and targeted messaging
  • Strong digital conversion tracking skills
  • Experience with e-retailers in the field of smart recommendations and cross sell leveraging analytical insights
  • Strong performance management and team development skills
  • Knowledge of web technologies and digital metric tracking tools
  • The ability to quickly understand customer and operational considerations
  • Innovative and the ability to approach things differently or do different things to deliver goals
  • Highly developed communication skills, both written and verbal, to explain complex or technical issues

  • Pragmatic decision making skills, with the ability to make clear judgments based on a range of factors, such as commercials, risk, customer experience; determine the implications and make recommendations as needed

  • Good relationship management skills to satisfy a wide range of internal and external customers with conflicting priorities

  • High levels of resilience and self-motivation
  • To be considered for this role, the relevant rights to work in Hong Kong is required.

    You’ll achieve more when you join HSBC.

    HSBC is committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and opportunities to grow within an inclusive and diverse environment. Personal data held by the Bank relating to employment applications will be used in accordance with our Privacy Statement, which is available on our website.

    Issued by The Hongkong and Shanghai Banking Corporation Limited.

    More job information
    Job ref no. 190563604-0000FAHC (CT3129406-01#0175)
    Job Function
    Employment Term
    • Full-time
    • 3 years - 5 years
    Career Level
    • Middle management level
    • Degree