Posted on 2022-06-24
Techtronic Industries Co. Ltd.

Digital Performance Manager, Asia

Techtronic Industries Co. Ltd.


  • Formulate and execute growth strategy for digital channels and e-commerce platforms across 9+ countries in Asia
  • Create and implement an acquisition marketing plan across core digital channels including PPC / Paid Social / SEO and grow new underutilised channels such as Affiliates and Programmatic Display networks
  • Drive and execute the implementation of digital marketing and social media campaigns to generate brand awareness, drive traffic, lead generation, and conversions
  • Develop and deliver personalised content to targeted audience via CRM and E-commerce platforms/websites
  • Develop monthly/quarterly performance plan based on key business objectives, e.g. sales, revenue, CPA, ROAS, leads, CPL, etc.
  • Integrate live dashboards - report and measure multiple campaigns across many online channels including SEO, SEM, social media, EDM, etc.
  • Drive volume through focusing on the bottom of funnel and to ensure that the pages are built with conversion in mind
  • Use lead-nurturing workflow tools to generate leads and convert those leads into customers
  • Review and understand customer needs, motivations and purchase behaviours, and generate report to the wider business
  • Identify improvements to acquisition performance in channels and onsite experience, and shape roadmaps to implement any changes that are required
  • Perform other ad-hoc projects as assigned


  • Bachelor’s Degree in Marketing, Business Management, Information System or related fields
  • At least 5 years relevant experience
  • Computer literate in MAC OSX and proficiency in MS Office
  • Experience in Google Analytics and comfortable with data visualization tool such as PowerBI
  • Knowledge of the latest growth practices including paid acquisition, SEO, SEM, etc.
  • Successful track record in campaign management across paid, owned channels – SEM, SEO, outreach, social, EDMs
  • Successful track record in delivering leads through digital channels
  • Previous experience in Google Tag Manager and Tag management including tag implementation plan and data layer is preferred
  • Previous experience in Salesforce Marketing Cloud is preferred
  • Analytical approach with a strong ability for analysing data and visitor statistics
  • Highly articulate and able to influence in a cross-functional team environment
  • Project management skills with ability to work independently and cross-collaboratively in a fast-paced environment
  • Proficiency in both spoken and written English and Chinese

We offer 5-day week, competitive remuneration package and good career prospects to the right candidate. Interested parties please send your resume with expected salary by clicking Apply Now.

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More job information
  • 5-day week
  • 13-month pay
  • Dental plan
  • Education subsidies
  • Insurance plan
  • Medical plan
Job Function
  • Kwai Hing
Employment Term
  • Permanent
  • Full-time
  • 5 years
Career Level
  • Middle management level
  • Degree