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Posted on 2022-06-24
Techtronic Industries Co. Ltd.

Digital Performance Manager, Asia

Techtronic Industries Co. Ltd.

Responsibilities:

  • Formulate and execute growth strategy for digital channels and e-commerce platforms across 9+ countries in Asia
  • Create and implement an acquisition marketing plan across core digital channels including PPC / Paid Social / SEO and grow new underutilised channels such as Affiliates and Programmatic Display networks
  • Drive and execute the implementation of digital marketing and social media campaigns to generate brand awareness, drive traffic, lead generation, and conversions
  • Develop and deliver personalised content to targeted audience via CRM and E-commerce platforms/websites
  • Develop monthly/quarterly performance plan based on key business objectives, e.g. sales, revenue, CPA, ROAS, leads, CPL, etc.
  • Integrate live dashboards - report and measure multiple campaigns across many online channels including SEO, SEM, social media, EDM, etc.
  • Drive volume through focusing on the bottom of funnel and to ensure that the pages are built with conversion in mind
  • Use lead-nurturing workflow tools to generate leads and convert those leads into customers
  • Review and understand customer needs, motivations and purchase behaviours, and generate report to the wider business
  • Identify improvements to acquisition performance in channels and onsite experience, and shape roadmaps to implement any changes that are required
  • Perform other ad-hoc projects as assigned

 Requirements:

  • Bachelor’s Degree in Marketing, Business Management, Information System or related fields
  • At least 5 years relevant experience
  • Computer literate in MAC OSX and proficiency in MS Office
  • Experience in Google Analytics and comfortable with data visualization tool such as PowerBI
  • Knowledge of the latest growth practices including paid acquisition, SEO, SEM, etc.
  • Successful track record in campaign management across paid, owned channels – SEM, SEO, outreach, social, EDMs
  • Successful track record in delivering leads through digital channels
  • Previous experience in Google Tag Manager and Tag management including tag implementation plan and data layer is preferred
  • Previous experience in Salesforce Marketing Cloud is preferred
  • Analytical approach with a strong ability for analysing data and visitor statistics
  • Highly articulate and able to influence in a cross-functional team environment
  • Project management skills with ability to work independently and cross-collaboratively in a fast-paced environment
  • Proficiency in both spoken and written English and Chinese

We offer 5-day week, competitive remuneration package and good career prospects to the right candidate. Interested parties please send your resume with expected salary by clicking Apply Now.

(All personal data collected would be used for recruitment purpose only)

 

More job information
Salary
Benefits
  • 5-day week
  • 13-month pay
  • Dental plan
  • Education subsidies
  • Insurance plan
  • Medical plan
Job Function
Location
  • Kwai Hing
Industry
Employment Term
  • Permanent
  • Full-time
Experience
  • 5 years
Career Level
  • Middle management level
Education
  • Degree