Job ref no.: CT3118201-01#2356

Digital Performance / SEM Marketing Manager

Morgan Search Consulting Limited

Benefits
  • 5-day week
  • 13-month pay

Our client is urgently seeking for a Digital Performance Marketing Manager.

 

Responsibilities :

  • Devise strategy for market expansion, localization and channel adoption
  • Manage the team to optimize all SEM, remarketing and Facebook advertising campaigns, price comparison sites, including keywords search and programmatic ad
  • Monitor and perform ongoing paid search discovery, expansion and optimization
  • Develop campaign experiments, collect and analyze data, identify trends and insights in order to maximize ROI in paid search campaigns.
  • Track, report, and analyze website analytics and PPC initiatives and campaigns.
  • Manage channel budget to ensure achieving our goals and KPI
  • Work closely with our partners, like Google, Bing, Criteo, Facebook, Baidu, Yandex to explore new opportunity for different markets and review the budget efficiency
  • Plan SEO initiatives and manage implementation, review organic keywords trends and provide insights for business expansion
  • Identify digital new trends and initiative, review the potential and feasibility of implementation
  • Partner with editor and designer to produce and optimize effective creative for our promotions

Roles 

  • A performance driven strategist who has been a manager role for 2 years
  • Specialized in SEM and SEO with minimum 3 to 5 years relevant experience
  • A veteran of Google Ads, Bing and Baidu Ads, and proficient on keyword bidding strategies and digital marketing practices, with eCommerce marketing or multi-markets experience
  • Strong analytical skills and familiarize with Google Analytics, Search Console
  • Bachelor’s degree in communications, marketing or related field

 

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More job information
Job ref no. CT3118201-01#2356
Salary
  • N/A
Job Function
Industry
Location
  • Shau Kei Wan
Employment Term
  • Full-time
Experience
  • 5 years - 10 years
Career Level
  • Middle management level
Education
  • Degree