Posted on 2021-10-11
Hang Seng Bank Limited

Digital Product Manager – Commercialization

Hang Seng Bank Limited

Digital Banking

As one of the leading banks in Hong Kong, we provide extensive digital services on both online and mobile platforms. Facing an ever-growing need for innovative digital solutions, services and platforms, our digital banking capabilities offer an extensive range of products and services that serve over half the adult population in Hong Kong.

We are currently seeking high caliber professionals to join our department as Digital Product Manager - Commercialization.


Principal responsibilities

  • Develop understandings of consumer behaviors, which provide insight into potential commercialization or revenue generation opportunities through digital messaging and optimization;
  • Develop optimization strategy of all digital campaigns based on actionable insight drawn from digital analytics to maximize business results;
  • Liaise with Marketing and Digital Campaign Management and Content teams, to continuously optimize and improve digital targeting tactics through a closed-loop metrics driven process including click through rate and ETE conversion of target groups vs. control 
  • As part of the team be responsible to deliver digital product penetration and sales target by coordinating digital optimization activities across all products and digital platforms with the team and stakeholders;
  • Applying data, metrics and test results from customer reactions to tailor-made offer management platform design, content and customer interactions to improve customer response thus business conversion
  • Work closely with digital platform and product team and IT to deliver new functions / capability enhancement to the digital offer management platform.



  • University degree in Business Administration, Marketing or other relevant qualifications
  • At least 3-5 years of relevant experience, preferably with exposure to banking and financial sector  
  • Solid experience with web or/and in app campaigns optimization and experience with any of the optimization tools would be advantageous e.g. Adobe Target
  • Working knowledge of Adobe Analytics, Google Analytics, Looker or other web analytics tool
  • Experience with AB Testing / Multivariate Testing solutions / customized targeting / re-targeting campaign design
  • Customer-oriented with strong business acumen and analytical skills
  • Strong self-motivation with good project management and interpersonal skills
  • Proficiency in both English and Chinese
  • Open-minded and self-motivated with good communication, interpersonal, problem solving skills and strong sense of responsibility 
  • Great sense of ownership and servicing mind-set to ensure efficient and effective customer service delivery

The health and safety of our employees and candidates is very important to us. Due to the current situation related to the Novel Coronavirus (2019-nCoV), we’re leveraging our digital capabilities to ensure we can continue to recruit top talent at the HSBC Group.  As your application progresses, you may be asked to use one of our digital tools to help you through your recruitment journey.  If so, one of our  Resourcing colleagues will explain how our video-interviewing technology will be used throughout the recruitment process and will be on hand to answer any questions you might have.

All information provided by applicants will be used only for recruitment purposes and will be used strictly in accordance with the Bank's personal data policies, a copy of which may be obtained by the applicant upon request. Unless otherwise instructed in writing by the applicant concerned, applicants may be considered for other suitable positions within the Bank and its related companies. The personal data of unsuccessful job applicants may be retained for a maximum of two years from the date when the job application is rejected and such data may be retained for a longer period if there is a subsisting reason that obliges the Bank to do so, after which the personal data will be destroyed. 

More job information
Job Function
Employment Term
  • Permanent
  • Full-time
  • 3 years - 20 years or above
Career Level
  • Middle management level
  • Degree