Posted on 2022-06-23
Hang Seng Bank

Digital Product Manager – Investment

Hang Seng Bank

Digital Banking

As one of the leading banks in Hong Kong, we provide extensive digital services on both online and mobile platforms. Facing an ever-growing need for innovative digital solutions, services and platforms, our digital banking capabilities offer an extensive range of products and services that serve over half the adult population in Hong Kong.

We are currently seeking high caliber professionals to join our department as Digital Product Manager – Investment.

Principal responsibilities

  • Accountable for business KPI on respective digital product (Investment)
  • Worked in Digital Product multi-functional teams, eliciting and developing user requirements for inclusion in the product backlog
  • Own the product/project development cycle from ideation, initial scoping, discovery, project planning, backlog prioritization, development, project implementation monitoring, change management, quality assurance (e.g. test planning & user acceptance testing), delivery of a wide-range of customer-facing digital experiences to continuous improvement
  • Leveraging market trends, consumer insights, and data analytics to recommend and implement best-in-class digital customer experiences and drive digital active & engagement Key Performance Indicators across multiple channels
  • Creating and optimizing customer journeys, including design and implementation, to promote discovery of digital products/ services and ultimately facilitate customer engagement and business uplift
  • Liaising with Marketing and Digital Platform and Content teams to promote usage and increase activation of customers' products through digital channels
  • Applying data, metrics and test results from customer reactions to tailor-made offer management platform design, content and customer interactions to improve customer response thus business conversion
  • Management and coordination of concurrent multi-faceted projects – involving both internal and external parties. Resolving conflicting interest and competing priorities of different stakeholders (including but not limited to IT, compliance, risk and etc.)



  • University degree, relevant qualifications in Technology, Finance, ecommerce etc. is preferred
  • At least 3-5 years of product management / project management / business analyst relevant experience in driving online sales and/or digital project delivery, proven track record of successfully delivering tangible improvements to customer experience through digital interactions and solid retail banking / digital banking / broker experience is preferred
  • Solid experience or deep understanding of digital analytics and journey optimization techniques
  • Familiarity with agile delivery principles and design thinking are preferred
  • Customer-oriented with strong business acumen and analytical skills
  • Strong Self-motivation with good project management and interpersonal skills
  • Holder of SFC Type 1, 4 license is preferred
  • Proficiency in both English and Chinese
  • Great sense of ownership and servicing mind-set to ensure efficient and effective customer service delivery
  • Open-minded and self-motivated with good communication, interpersonal, problem solving skills and strong ownership

If you would like to explore other opportunities at Hang Seng Hong Kong, please visit for details.

The health and safety of our employees and candidates is very important to us. Due to the current situation related to the Novel Coronavirus (2019-nCoV), we’re leveraging our digital capabilities to ensure we can continue to recruit top talent at the HSBC Group. As your application progresses, you may be asked to use one of our digital tools to help you through your recruitment journey. If so, one of our Resourcing colleagues will explain how our video-interviewing technology will be used throughout the recruitment process and will be on hand to answer any questions you might have.

All information provided by applicants will be used only for recruitment purposes and will be used strictly in accordance with the Bank's personal data policies, a copy of which may be obtained by the applicant upon request. Unless otherwise instructed in writing by the applicant concerned, applicants may be considered for other suitable positions within the Bank and its related companies. The personal data of unsuccessful job applicants may be retained for a maximum of two years from the date when the job application is rejected and such data may be retained for a longer period if there is a subsisting reason that obliges the Bank to do so, after which the personal data will be destroyed.

More job information
Job Function
  • 3 years - 20 years or above
Career Level
  • Middle management level
  • Degree