Job ref no.: CT3116128-01#4251

Digital Strategy Manager

Grebstad Hicks Communications Limited

We are seeking a dynamic Digital Strategy Manager to deliver creative integrated PR and digital campaigns for our clients in the travel, hospitality and luxury lifestyle sectors. A social media professional who has the passion for digital and looking to develop their skills and experience as well as to grow with us will suit this role. Your role will be to create imaginative social media strategies that align with our clients’ business objectives and deliver influential campaigns across the region, in particular Greater China.

Our client portfolio comprises travel, tourism, F&B, hospitality, property and luxury lifestyle sectors - including global brands and local market leaders, serviced by our energetic and dedicated team of 70 throughout the region.

The opportunity with us is truly exciting if you are ambitious with a tangible passion for communications and our client sectors. We offer a competitive salary and other benefits in a vibrant working environment.

Interested candidates please send resume, availability and details of salary expectation by clicking "Apply Now.


  • Develop imaginative digital and social media strategies that integrate with PR to deliver influential campaigns
  • Develop strong relationships between clients and agency partners, providing support on strategy, ideation, and execution
  • Provide social content/ campaign strategy for key accounts and new business proposals, understanding the larger integrated communications strategies in place
  • Deliver ideas and solutions that enhance reach and effectiveness for websites, campaigns, or social media communities
  • Develop digital strategy tools and content, including editorial calendars, blog posts, Facebook posts, Tweets, etc.
  • Write and produce client-facing proposals, presentations, strategic plans, landscape analysis reports, and other materials, both independently and in collaboration with internal teams
  • Monitor, evaluate and present campaign results by leveraging online tools, including Google Analytics
  • Assist in coordinating special events as necessary such as joint-promotion or KOL outreach.
  • Monitor social media channels on a daily basis or as needed for analysis.
  • Report creation for project and retainer clients.
  • Monitor and participate in online conversations via posts for social media, forum or any other digital platform.
  • Assist PR teams in maintaining and developing blogger and influencer contacts across Greater China and Asia.


  • Minimum 4-5 years agency experience preferred in a Social Media/Digital or related discipline, with proven experience in digital or social media and integrated PR practice areas. For candidate with less experience will consider a digital strategist.
  • Experience in managing Facebook, Instagram, Weibo and WeChat is a must.
  • Wide Knowledge of digital such as search and website Analytics beneficial
  • Confidence managing accounts with a proactive approach and excellent organizational / time management skills.
  • Confident when liaising with clients and developing key social media contacts such as bloggers in Greater China and Asia.
  • Passionate with Social Networking,  Creative thinker comfortable working in a team, but also able to work independently.
  • Strong writing and planning skills on both Chinese and English.
  • Able to demonstrate success at achieving engagement through social media campaigns, content development, analysis and reporting.
  • Able to prioritize multiple assignments while maintaining attention to detail.
  • Excellent self-presentation, discipline, strong work ethic as well as accountability as a team player and member.

Interested parties please click Apply Now to apply job.

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More job information
Job ref no. CT3116128-01#4251
  • N/A
Job Function
  • Wanchai
Employment Term
  • Permanent
  • Full-time
  • 4 years - 9 years
Career Level
  • Middle management level
  • N/A