Job ref no.: JR00069984
Sun Life Hong Kong Ltd

Director, Digital Marketing

Sun Life Hong Kong Ltd

Job Highlights

  • Digital marketing development strategies
  • Manage core digital marketing program
  • Leads generation
Job Responsibilities
  • Define, drive and manage for the success of the overall digital marketing development strategies and the ecosystem targeting both existing and potential clients to build brand and drive leads
  • Leverage on data, define, drive and manage client engagement in various digital platforms including desktop, mobile, tablet etc.
  • Be the key coordination point between Sun Life Corporate and Regional Offices in the discipline of digital marketing.
  • Maximize traffic and conversion through core digital marketing programs such as but not limited to: Paid Search, SEO, Email, Retargeting, social media with dedicated focus by device category, mobile in particular
  • Ensure the quality of the sites, including but not limited to branding, contents, visuals, and correct proposition, etc.
  • Work with other business functions to create digital assets with the purpose of driving transactional and advertising revenue through the ongoing optimization of all landing destinations based on an ongoing testing program
  • Establish leads generation and management practice within Sun Life from prospect clients and cross-sell/ upsell
  • Be owner of the Sun Life  Hong Kong’s  official social media account, Facebook and Instagram. Be responsible for the growth of follower base, content management and user engagement. Drive initiatives to transform social media engagement into quality leads.
  • Lead and drive prospect client strategy and management from touch points management, data collection, leads generation
  • Establish a new approach to manage prospect clients within Sun Life which includes but not limited to looking into new infrastructure, change of mind-sets, digital tools and promotions
  • Lead and drive prospect clients management and programs, working together with Data, Technology and Distribution Team
  • Apply best practice and governance process, and anticipate, manage and mitigate project risks and use of resources accordingly
  • Explore and execute creative ways to collect data on the digital and social media landscape, also to leverage on resources of partnership
Job Requirements
  • University degree related to areas such as marketing, business administration, economics, and finance.
  • At least 10 years relevant working experience in digital marketing in the Insurance or financial services sector with solid knowledge in insurance operations, products and services
  • Hands-on experience in managing website/ data analytics/ revamp projects
  • Solid experience in web management including mobile (responsive design and ability to drive engagement/ sales leads from online to offline channels
  • Solid experience in optimizing use of digital platforms to bring out the potentials of omni-channels to customers.
  • Accountable, analytical, able to make judgment call and a problem solver.
  • Excellent communications and negotiation skills with all levels of stakeholders.

We offer 5-day work, attractive salary, MPF, group life and group medical insurance; and excellent career development opportunities to the right candidate.

We are an equal opportunity employer and welcome applications from all qualified candidates. Application forms and resume will be kept for a period of 24 months after completion of the recruitment process. (All information will be held in strict confidence and only be used for recruitment purpose).

More job information
Job ref no. JR00069984
  • 5-day week
  • Discretionary bonus
  • Insurance plan
  • Medical plan
Job Function
  • Hunghom
Work Model
  • On-site / At the workplace
Employment Term
  • Permanent
  • Full-time
  • 10 years
Career Level
  • Senior management level
  • Degree