Posted on 2022-06-29
Cathay Pacific Airways Ltd

Employer Branding & Talent Community Assistant Manager

Cathay Pacific Airways Ltd

Reports to: Talent Acquisition & Employer Branding Manager
Department: People (PPL)

Role Introduction

The jobholder is accountable for contributing to project associated with the employer branding of Cathay Pacific across all talent attraction channels, and for ensuring our candidate and onboarding processes contribute to a world-class, signature experience for Cathay.

In addition, the jobholder is accountable for supporting the development of a strong talent pipeline through working on discrete global, regional and local talent sourcing, segmentation and talent community management strategies as directed. The jobholder will also support the design of off-boarding and alumni strategies and activities to ensure our reputation is pro-actively managed for those who choose to leave our airline.

Key Responsibilities

  • Support the Talent Acquisition & Employer Branding Manager to ensure employer branding strategies are in place for all employee groups globally, aligned with our Employee Value Proposition
  • Support the execution of a talent community management strategy for Cathay Pacific and targeting specific employee groups
  • Develop creative strategies to market and attract talent
  • Design, develop and deliver targeted marketing campaigns to attract talent to key roles
  • Lead the execution of an annual calendar of external talent acquisition events and campaigns, including job fairs and social media campaigns
  • Work with manager and TA colleagues on the design of a high impact candidate experience with a focus on a best-in-class execution at every touch point
  • Support the development of a signature pre-boarding and onboarding experience as required
  • Support the development of a signature off-boarding process and ultimately the development of an alumni strategy as required
  • Oversee the development and maintenance of the new joiner onboarding platform and CMS


  • Bachelor's Degree in Marketing, Human Resources, Communications or Business
  • Minimum 5 years HR, Talent Acquisition, Training or marketing experience
  • Experience creating and executing strong candidate and employee experiences
  • Previous experience or exposure to employment branding, talent market mapping, designing on-boarding programmes etc. is advantageous
  • Recruitment systems (ATS) experience advantageous
  • Experience developing talent attraction strategies, utilising social media and LinkedIn advantageous
  • Strong interpersonal / listening, customer service and collaboration skills required
  • Excellent written and oral English communication skills, Chinese advantageous
  • High drive with excellent time management and organisational 

Application Deadline: 13 July 2022

Personal & Application Information

Cathay Pacific is an Equal Opportunities Employer. Personal data provided by job applicants will be used strictly in accordance with our personal data policy and for recruitment purposes only. Candidates not notified within eight weeks may consider their application unsuccessful. All related information will be kept in our file for up to 24 months. A copy of our Personal Information Collection Statement will be provided upon request by contacting our Data Protection Officer.

Please note that with effect from 1 June 2022 onwards, all Cathay employees and contractors who work in Cathay City and all other Cathay Group Company premises in Hong Kong must have received a third dose of COVID 19 vaccine.  Being tested regularly for COVID-19 is not an option. Consideration will be given to those who are unable to get vaccinated for valid medical reasons.

More job information
  • 17,000 - 55,000 / month
  • 5-day week
  • Dental plan
  • Insurance plan
  • Medical plan
Job Function
  • Lantau
Employment Term
  • Permanent
  • Full-time
  • 5 years
Career Level
  • Middle management level
  • Degree
  • Master's degree