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The Market Research Analyst is responsible for selecting the appropriate research methodology and supporting techniques to meet a defined business objective. Depending upon the selected methods, the Research Analyst develops or assists in the development of the research instrument. The Research Analyst works closely with vendors or other Market Researcher ensuring the successful execution of the fieldwork. Upon completion, the Market Research Analyst reviews the collected data, author the reports and makes business-oriented recommendations to client.
Communicating with clients to understand and document the business objectives
Selecting the most appropriate research methodology and techniques
Designing qualitative and quantitative research plans
Designing research questionnaires and moderator guides
Interpreting data, writing reports, and making actionable recommendations
A minimum of 3 to 5 years within the custom Market Research industry
Academic and practical experience with a wide array of new product, brand, advertising and customer satisfaction research methodologies
Proficient in English, Cantonese and Mandarin
Exceptional written and oral communication abilities
Strong analytic skills, creative and independent
Proficient with Excel, PowerPoint
BA/BS degree in Market Research, Psychology, Social Science, Statistics, a related field or equivalent practical experience.
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Strategic Focus Research & Consultancy Limited is an independent marketing research company that provide clients with consumer insights.
You'll find Strategic Focus to be a collaborative firm with a collegial environment. You will work with people across all levels of the company, who will value your independent thoughts. All of our researchers and coordinators work as members of small, dynamic teams, allowing you to work with different clients in different categories. That means for each project you will face a new challenge for you to expand your horizons!
Clients come to us for advice on strategy, positioning and communications, this means talking to people and understanding what they think and do, and why they think and do it.
We travel around the Asia Pacific Region to talk to people through a range of research approaches. These are mainly qualitative projects via ethnography, depth interviewing, focus group discussion and accompanied shop-a-long to get a deep understanding of what people are doing and thinking.