Job ref no.: CT3115511-01#0026
Hong Kong Express Airways Ltd

General Manager, eCommerce & Distribution

Hong Kong Express Airways Ltd

Role and Responsibilities:

e-Commerce & Distribution Set-up

  • Establish e-Commerce & Distribution section for new LCC
  • Recruit and develop high calibre team
  • Identify and source appropriate decision-support IT tools
  • Prepare and implement written departmental processes and procedures

Website / e-Commerce channels

  • Play key role in implementation and ongoing optimisation of reservations system solution;
  • Manage the day to day maintenance and ongoing development of the website and other market relevant e-commerce sales channels;
  • Plan the future enhancements, partnerships etc – strategic and tactical - needed to drive customer traffic to the website/other e-commerce channels;
  • Content development and ongoing update
  • Design web based customer service/complaint handling solution
  • Ongoing site surveys, FAQs, terms and conditions update etc.
  • Develop and produce regular site statistics reports on the different facets of the website by region, including: booking analysis, service utilisation – online seat assignment etc.; visitor analysis – including hits, paths through the site, drop off points, conversion, click through etc.
  • Interpret site statistics to focus development and improve conversion rates.

Project Co-ordination

  • Working internally with the key stakeholders, Webmaster and external agencies to ensure the delivery of developments to the website;
  • Liaise with Pricing & RM to maximise effectiveness of fares presentation and bookability, including ongoing promotional activity;
  • Liaise with the financial controller to develop and implement payment options and ensure they work properly via the website.

Ancillary sales

  • Work with Ancillary Sales & Product team to implement negotiated partnerships with hotels, tour operator, car rental and bus companies
  • Liaise with Ancillary Sales & Product Manager to develop appropriate co-branded initiatives online with selected partners;
  • Capture necessary data in support of commission deals with insurance and other service providers and work with Finance department to ensure timely collection

Reservation system account management

  • Day-to-day account management of reservation provider;
  • Create error log system and establish provision of 24-hour support;
  • Liaise with all users of system to establish development pipeline.

Distribution management

  • Day-to-day account management of GDS contracts (If these are to be implemented)
  • Ensure all related systems to support distribution are run seamlessly.


  • Manage own departmental cost budget ensuring as low as possible;
  • Ensure achievement of e-commerce revenue and channel share targets;
  • Work with Commercial team to achieve overall revenue budget and market share targets.


  • Manage staff and workload to ensure that team operates at maximum efficiency within deadlines;
  • Provide effective coaching and training. Recruit, develop and motivate staff;
  • Provide on-going organisation and supervision of the eCommerce & Distribution team;
  • Ensure and maintain high standard of technical and presentational delivery by eCommerce & Distribution team;
  • Manage and oversee team performance through performance planning, coaching and performance appraisals;
  • Hold direct reports accountable for managing and developing their assignments to ensure the department’s goals are achieved and customers satisfied;
  • Provide on-going feedback to the team to ensure they develop the skills and competencies required for effective planning and individual professional and personal career growth;
  • Motivate and inspire the team by providing them with the information and tools they need to do their jobs well and meet customer expectations;
  • Deal with performance issues, discipline as necessary and address poor standards, ensuring department targets and customer satisfaction are not compromised;
  • Manage headcount, recruiting and deploying resources as required. Ensure the department budget is balanced and the right mix of skills and strengths are being leveraged as effectively as possible
  • Champion revenue maximisation and low-cost ethos and way of working.


  • Degree holder or above in Business Administration, E-Commerce, IT or related discipline;
  • Minimum 8 years’ relevant experiences with at least 5 years in managerial level;
  • Knowledge of HTML, web database solutions and understanding of IT infrastructure, PC hardware and software desirable;
  • Project management and personal time management skills, ensuring that work is produced to agreed deadlines and standards;
  • Fluent written and spoken English, Cantonese and Mandarin.

Desirable Qualities:

  • Ability to work under pressure and within tight deadlines on several projects;
  • Excellent communication skills and experience in working with people at all levels;
  • Energy and enthusiasm;
  • Self-starter;
  • Project management skills;
  • Enjoys and embraces change.


For interested parties, please send your full resume with availability, current and expected salary to Talent & Innovation Department, Hong Kong Express Airways Limited by email [via CTgoodjobs Apply Now ] (with position applying for quoted in the subject).

To understand more of our company and other vacancies, please visit our website at

All applications will be treated in strict confidentiality and used for recruitment purposes only. Applicants who are not invited for interview within 4 weeks may consider their applications unsuccessful.

More job information
Job ref no. CT3115511-01#0026
  • N/A
Job Function
Employment Term
  • Full-time
  • 8 years - 13 years
Career Level
  • Non-management level
  • Degree