Posted on 2022-08-04

Head of Digital, Marketing Communications - Financial Institution

Alexis Services Limited

  • To formulate overall digital strategy for the company
  • Responsible for the P&L and formulate strategy to achieve the KPIs
  • Lead digital acquisition team to acquire new customer with optimization of digital ad placements, SEM & SEO performance
  • Formulate and execute digital engagement strategies for loyalty engagement and customer retention
  • Drive Social media strategy to promote Company’s brand and drive customer engagement
  • Drive the Company APPS & website content strategies and optimize the user experience with data tagging
  • Monitor the continuous improvement of various e-portals including traffic, drop-out rate, closing rate, turnaround time, etc.
  • Align the synergy of the corporate branding strategy
  • Ensure digital sales activities comply and fulfill regulatory requirements and protect the best interest of customers and company
  • Monitor the usage of digital platforms and prepare competitors’ benchmarking and analysis
  • Coach and guide the team to execute the end-to-end activities effectively


Job Requirements:

  • University graduate with major in e-commerce, business administration, marketing and related discipline
  • Minimum 10 years’s working experience, with 8 years digital marketing experience in leadership or management role from client-side. Solid experience in pension, insurance, banking, Finance & also Fintech industry
  • Solid experience in planning & executing digital sales projects
  • Experience in gamification of Fintech industry is a plus
  • Proficiency in computer skills: Word, Excel, PowerPoint & Chinese word-processing
  • Proficiency in Google Analytics, SEM, SEO
  • Proficiency in AEM, CJA (AA), AT\ & AJO (Campaign)
  • Good presentation and communications skills in English & Chinese
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