My client is a leading B2B trading company and a primary facilitator of trade with Greater China. Their online platform has over 1M international buyers. They are now looking for a Head of E-Commerce with an emphasis on digital marketing, so as to expand and deepen the online engagement of the existing community.
- Formulate marketing strategies and attract international buyers to use online and mobile services
- Develop branding and positioning of products and services and coordinate with corporate marketing and sales responsible
- Oversee SEO and SEM traffic growth for main corporate website
- Maximize returns and exposures from various media platforms by driving content strategy
- Manage various marketing channels within budget and delivery on schedule while fulfilling KPIs
- Apply the latest technologies to streamline and enhance marketing team’s efficiency and effectiveness
- Review of customers behavior and interests via different channels
- Post-graduate degree with 10+ years of working experience in digital marketing, 6 years in managerial level preferred
- Extensive knowledge in SEO, PPC and Social media management
- Direct marketing experience including copywriting and e-mail marketing preferred
- Market research and user experience research is advantageous
- Proficient in web analytics and reporting tools, strong understanding in ROI and web conversion metrics
- People person that is strong in directly manage and evaluate performance of direct reports
- Fluency in English and Mandarin required
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