Job ref no.: CT3119652-01#0766

Head of Segment - Virtual Banking

Robert Walters

Salary Negotiable

Location Hong Kong


Consultant Lucy Hunter

A leading international bank is seeking a qualified marketing professional with solid segment marketing expereince to lead Segment Marketing team for Virtual Banking.


  • Drive customer acqusition initiatives through market segmentation & sub - segmentation
  • Develop & execute marketing strategies for the launch of new value propositions
  • Grow, develop & optimise marketing channels
  • Develop marketing strategy to enhance customer engagement through all digital touch-points
  • Interface with media agencies as well as internal stakeholders to find new areas of customer growth
  • Ensure effective implementation, evaluation & optimisation of segment driven marketing strategies


  • Bachelor degree held in Business Management, Marketing or related discipline
  • Solid experience in segmentation, sub-segmentation, planning & differentiating products & value propositions to different segments and customer groups
  • Experience in driving acquisition with a solid understanding of customer life cycle
  • Strong grasp of performance marketing, web & mobile analytics
  • Deep knowledge of marketing to specific segment groups in Hong Kong market
  • Marketing, budgeting & forecasting management experience
  • Experience in financial services is desirable but not essential
  • Languages; Fluent Cantonese & English

Get in touch

Lucy Hunter

+852 - 21619448

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More job information
Job ref no. CT3119652-01#0766
  • N/A
Job Function
Employment Term
  • Full-time
  • 0 year - 5 years
Career Level
  • Non-management level
  • Degree