Job ref no.: CT3114387-01#7336

Hermes Parfums APAC Area Manager SEA - Multi channels (Based in Hong Kong)

BeThe 1

Objectives and responsibilities

Reporting operationally to the Regional Director APAC, you are responsible for developing and strengthening Hermes Parfums portfolio sales revenue (consolidated Sell-In annual P&L of more than 10M Euros) as well as the brand equity (market share, number of POS, product mix, positioning) to meet the budgeted objectives as well anticipating and preparing the ground ( strategy, action plan..) to allow optimal launch of the make up line in 2020 in terms for domestic and travel retail channels.

You are looking after multiple sales channels :

  • Travel retail, represents 30% of sales and growing quickly through direct distribution with operators & Inflight.
  • Domestic, represents 60% through direct distribution with Hermes boutique (19 POS), wholesale distribution (exclusive distributor, department stores, specialized beauty chains (60+ POS)), Travel Retail (30 POS) and hospitality amenities.

Your key duties are:

  • Ensure the effective and timely implementation of all commercial aspects (sales conditions, assortment, prices, product launches, promotions, inventory level, sales budget, forecasts, A&P support):
  • Key Retailers: first, build relations with distributors and key retail accounts to primarily increase retail performance at current POS and optimizing branding and meeting global brand guidelines. Second, identify new business opportunities for new doors (shop in shop, stand alone, wall, counters)
  • Hermes Boutiques network: maximize Hermes Parfums via effective category management and sales incentive scheme implementation
  • Travel Retail: improve Hermes space and position and manage effectively the pool of Beauty Advisors (recruit, train, coach & motivate).
  • Plan, forecast, execute all product launches, seasonal demands and promotional plans via a solid field presence.
  • Coordinate with the regional sales administration support team to ensure timely order processing and accounts receivable management.
  • Monitor and prepare activity reports (budgeting, monthly sales outlook, stocks levels, markets reports studies on market evolution and competition activities) to assist management in taking corrective actions when needed to meet budgets and objectives.
  • Manage 4 Beauty Advisors based in Hong Kong Airport and 1 retail supervisor in Singapore Airport.

Your profile

  • You have a minimum 8 years working experience including at least 5 years in sales related functions primarily on a few Asian Markets (like Hong Kong, Macau, Singapore, Malaysia, Indonesia...) and in the premium or luxury goods sector (ideally perfumes & cosmetics, make-up, fashion accessories, wines and spirits…). Experience in Travel retail is a strong plus but not a must.
  • You have a natural agility and flexibility in working on multiple channels with both a distributorship (wholesale) and direct retail business approaches.
  • You have a hands on approach on how to develop sell-in and more importantly optimize sell out by bringing a retail excellence culture and strong acumen on brand building and equity.
  • You have an assertive communication and are able to influence other.
  • You are naturally highly organised, details minded and sales driven combined with solid negotiation and key account management skills.
  • You enjoy working with a compact international team where values such as respect for others, true team player, genuine passion for luxury, entrepreneur mindset.
  • You are Fluent in English. French is a plus.
  • You are willing to travel from 30% of your time (around 2 weeks every 2 months for Singapore, Malaysia, Indonesia and twice a year in France).

Experience years :

  • 5 to 10 years

Interest parties please submit your CV by clicking Apply Now for job application.

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More job information
Job ref no. CT3114387-01#7336
  • N/A
Job Function
Employment Term
  • Permanent
  • Full-time
  • 5 years - 15 years
Career Level
  • Middle management level
  • N/A