Responsible for market management of the IBM Systems hardware portfolio, and be accountable for the corresponding business results
Identify and define attractive and addressable market segments for the assigned areas
Develop and validate strategic priorities and recommendations to capture market opportunities and drive business performance in the defined market segments
Apply portfolio offerings, segment & buyer expertise to create a uniquely IBM PoV & orchestrate the development of the Segment Marketing Plan
Collaborate with Market Intelligence Team to capture customer’s and partner’s feedback to enhance market understandings
Work with campaign team to translate the marketing plans to effective campaign strategies that drive sales opportunities
Develop/Localize sales and business partner enablement content, marketing messages, offerings and collaterals
Be the trusted advisor to the corresponding business leader.
Overall owner of the healthiness of business pipeline including pipeline generation by all relevant channels as well as actions to drive pipeline progression
Manage current quarter execution of actions to drive segment business results & provide guidance to the extended marketing team to develop and execute effective marketing campaigns to drive business pipeline build-up of future quarters
Bachelor's Degree or above
Good communications skill internally and externally
Strategic and creative thinking
Ability to work effectively in a matrix environment
Excellent listening, oral and writing skills
Fluent in Cantonese, Mandarin and English languages.
Knowledge of relevant IBM Systems hardware portfolio
Experience in working with Business Partners is a plus
IBM is a global technology and innovation company which creates business value for clients and helps solve their problems through integrated solutions that leverage information technology and deep knowledge of organizational process.